(1)
Translator: _Min
Before the official announcement of their spokesperson, brands often left a mystery hanging, a tactic designed to capture the public’s attention.
Although it was a mystery, the hints dropped always aligned with the spokesperson’s characteristics or image.
Among the somewhat popular girl groups, Starry Star Girls and V Era, only Meng Xue’s name contained the word “Xue (snow),” sparking immediate frenzy among her fans.
[Wow, Meng Xue has really made it! RM, that’s real luxury, mom is so proud!]
[Congratulations to Meng Xue! Congratulations to the lead singer of the first girl group, Meng Xue! Congratulations to the versatile singer and dancer, center position Meng Xue!]
[Unbowed and unyielding? How does Meng Xue relate to these words? Can fans stop flattering her? Can her status even secure a deal with RM?]
[If not Meng Xue, then who? If RM mentioned ‘snow,’ who else could it be?
Could it be Si Fuqing?]
[Some variety show star’s fans must be furious, remember your Sister Meng is the center, the girl group captain. The variety show star is not worthy. Signing with Great Xia TV only to face divine retribution. She is not getting good endorsements]
Meng Xue’s fans began to celebrate with a lottery in the forum.
Only Feng Peizhi knew the truth: Meng Xue had not signed with RM.
In the circle of agents, she was not considered top-tier.
Xu Jianian’s agent might have managed to contact RM’s manager, but even they didn’t secure the endorsement.
Feng Peizhi didn’t even have the qualifications to be in touch.
She was puzzled by the RM post. Indeed, the promotion included the word “snow,” seemingly hinting at Meng Xue, but she really didn’t fit the description.
Yet, as the most popular member among the girl groups, if not Meng Xue, then who?
“Isn’t it a global endorsement? Why are apparel and beauty being promoted separately? And why choose a girl group member?” the agent frowned.
“Who knows,” Xu Jiannian replied, disinterested.
“You should care, Jianian!” the agent became anxious. “Regardless of who it is, this will make people in the industry laugh at you. What about your career?”
Not securing the endorsement over a girl group member suggested to the whole internet that Xu Jianian’s commercial value was lower than a girl group member’s in RM’s eyes.
The agent could imagine that once RM officially announced the spokesperson, Xu Jianian’s commercial value would plummet, making other brands reconsider their contracts with him.
Such was the power of top luxury brands.
“It’s already been announced, what’s the use of paying attention now?” Xu Jianian remarked indifferently. “Let’s focus on Director Cheng’s movie script instead.”
Approaching thirty, he was no longer young in the entertainment industry and needed to transition away from idol dramas urgently.
“The director will surely follow up,” the agent said, extinguishing his cigarette and taking a deep breath. “Once the spokesperson is revealed in a few days, I must see who it is.”
For Xu Jianian’s future, they had to suppress RM’s new spokesperson.
In Southern State, Si Fuqing had finished shooting the beauty advertisement.
With RM’s latest clothing and bags still in production, the promotions were split.
RM’s director in the Great Xia region thoughtfully prepared a full set of beauty products for her, all custom-made.
“Snow Rose” was the new promotional tagline.
“Miss Si, I saw your video saving someone at sea,” the director animatedly said. “You’re truly kind, like a rose in the snow, blooming against the cold winds, never withering.”
“You’re truly beautiful, oh my God.”
The rose was RM’s symbol, and combining it with Si Fuqing made for a perfect promotional phrase.
Si Fuqing replied, “…you really don’t need to continue learning Chinese.” The awkward phrasing even made her feel embarrassed.
“No, no, learning is endless,” the director said seriously. ‘Great Xia has a rich history worth learning, especially Emperor Yin. He was incredible, a legend across ages. How could someone be so powerful?”
Si Fuqing finally showed interest,”l’m also a fan; he was indeed remarkable.”
“Right?” The director, finding a kindred spirit, became even more enthusiastic. “Emperor Yin was so powerful, even reaching the Western Continent. My maternal ancestor, a king of an empire a thousand years ago, was directly defeated by him. What a spectacle..”