In the conference room, there were only warm, crisp, and powerful voices.
She said, "This is my preliminary plan for the Guangming Building business promotion project. It's just some personal thoughts. Everyone can speak up now. You don't have to come up with feasible suggestions. Just say whatever comes to mind to stimulate everyone's inspiration."
The conference room went quiet.
It seemed no one had thought of better suggestions.
After all, they had made a desperate attempt at this work before, but it seemed no one could resolve the current situation.
In the end, it really did become a so-called "abandoned building project," with even the company's senior management already giving up on it, not spending any effort to restart it, appearing to have accepted the loss.
So at that moment, project team member Wang Chenglei spoke up, "Ms. An, I don't have any suggestions for the project at the moment, but I do have some doubts about your plan for the project."
"Speak." An Nuan nodded.
"First, you said you want to publicize the commercial building, and I very much agree. At the beginning, senior management was too confident about this project, thinking that Guangming Building's reputation alone could gain market recognition. That was clearly a failure. So I strongly support your idea to hype up the commercial building. But I don't quite agree with your second suggestion, which is to negotiate with luxury brands to set up stores. To be more precise, it's not that I disagree, but rather I feel this work is a bit far-fetched. If we had properly hyped up the commercial building and recruited businesses from the very beginning of construction, attracting businesses would not have been difficult. But now we've reached this situation, to make luxury brands, especially high-end luxury brands, regain trust in us is nearly impossible. You just said we could offer rent reductions or joint venture agreements. Of course, for us, we would be taking losses to give retailers discounts, but for the retailers, they would have to bear the additional operating costs of a new storefront, such as renovations, goods, payroll, taxes, utilities, transportation fees, etc. With such high costs and no visible prospects, it would be very difficult to persuade them."
"Let me answer your third point first." Facing Wang Chenglei, An Nuan gave an explanation, "What I mean by a large e-commerce marketplace is to turn Guangming Building into an online sales platform, build a dedicated Guangming Building trading app, use internet celebrities for marketing, and provide delivery services. "
"You mean Guangming Building will use online sales?" Wang Chenglei asked, somewhat skeptical, "But Guangming Building is high-end. Wouldn't this seem a bit low class? And what do you mean by internet celebrities?!"
An Nuan then realized, a decade ago, there were no internet celebrities yet.
They were all celebrities.
She explained, "Celebrities who can sell products."
"You mean endorsements?" Wang Chenglei still didn't quite understand.
An Nuan thought for a moment, "More in-depth than endorsements, celebrities directly selling goods through livestreaming."
"Would celebrities be willing?"
"I'll make them willing." An Nuan affirmed.
Of course.
Livestreaming made so much money a decade later, celebrities everywhere were selling goods left and right.
Now she just needed to replicate the online sales model from a decade later. Success and profit were guaranteed with no difficulties at all.
This was an idea that suddenly came to An Nuan.
In the end, she was still grateful to have lived an extra decade.
Listening to An Nuan's explanation, Wang Chenglei was still a bit skeptical.
An Nuan also found it difficult to explain clearly. Once it was implemented, everyone would understand. She didn't want to waste time explaining during the meeting. She went on to say, "Now let me address your second concern. Admittedly, as you said, businesses won't blindly invest money without seeing prospects. But deals in the business world rely not only on benefits, but also relationships. The An Corporation has been in real estate for many years. We have many strategic partnerships with retailers, and many retailers relied on the An Corporation to get their start. I don't believe everyone will shut their doors on us. What we need to establish now is the determination to do this. If we don't visit retailers one by one to discuss partnerships, then we have no right to rashly conclude failure."
"You're right." Wang Chenglei respectfully agreed.
"Does anyone else have doubts?" An Nuan looked around at the project team members.
Everyone chose to remain silent.
After all, as An Nuan said, no one could be certain of failure without trying first.
"Since there are none, let's formally assign tasks." An Nuan got right to business without wasting time. "The three plan outlines will be divided into three groups, each responsible for their part. Du Juan."
An Nuan called a team member's name.
"Yes." Du Juan responded.
"You're responsible for liaising with the advertising department to handle Guangming Building's marketing and promotions. My requirements are TV commercials must air on satellite channels, app banner ads for over 3 seconds on hot apps, city LED screen ads, and invite a top celebrity to endorse Guangming Building. I will re-edit it. You must carry out publicity and hype."
"Yes." Du Juan respectfully acknowledged.
"Meng Qiming."
"Yes."
"You're responsible for planning our retailer recruitment list. First finalize 3-5 luxury brands we must secure, run them by me first before setting meetings. I will accompany you to negotiate store openings and related matters. Also plan the overall recruitment program and calculate projected revenue and profit."
"Yes." Meng Qiming promptly acknowledged.
"Wang Chenglei." An Nuan called again.
"You're responsible for building the e-commerce platform. I'll give you the plan outline by end of today. Just execute according to my plan. If any issues come up, come directly to me and we'll solve them together."
"Received." Wang Chenglei acknowledged.
"The three groups will be led by you three. Allocate your team members yourselves. Give me a list afterward so I know who's responsible for what. At end of day, brief me on your progress for the day." An Nuan instructed.
"Yes." Everyone respectfully acknowledged.
"I need to see results in half a month." An Nuan took out her phone to check the date. "This day, the 28th of this month, is tentatively set for Guangming Building's re-opening ceremony. By then, work from everyone must be inspected and approved."
"Yes."
"Dismissed." An Nuan declared directly without any concluding remarks.
Everyone still seemed to be struggling to keep up with An Nuan's pace.
They watched as An Nuan got up and left.
If they hadn't experienced it themselves, they truly could not imagine a 22-year-old fresh college graduate could possess such guts and ability. They even had the illusion that this woman was already battle-hardened, and that as long as they followed her lead, they would be invincible and triumphant!