It had been a week since Sonaya released the MGB. While their launch slightly impacted ZEPS and cartridge sales, it wasn't an alarming decline. However, ZAGE's higher-ups knew they couldn't afford to be complacent, so they had gathered once again for a strategic meeting to discuss the next steps in countering Sonaya's aggressive market push.
Zaboru opened the meeting with a direct question. "Shin-san, how's our overall sales performance in Japan after a week of MGB being on the market?"
Shinsuke smiled confidently. "Not too shabby, boss. The MGB is expensive, and while Sonaya is a giant in Japan, our ZEPS and its games are still selling steadily—for now. But we can't ignore Sonaya's influence. We need to implement countermeasures quickly."
Zaboru nodded, already prepared. "Heh, we already have. We just need to wait for the ad airing tonight, and our new products launching tomorrow. Hehehe. Sonaya thinks they can just buy attention, but we'll show them why quality beats flashy marketing."
Rika, the head administrator, smiled and added, "Oh, boss, there's a company that contacted us—HanDai. They're a toy manufacturer. While they're not that big yet, they've been in business since 1980, so over ten years now. They want to collaborate with us on game-related toys."
Zaboru's eyes narrowed slightly. "HanDai?" Rika nodded.
He thought back to his previous life. 'BanDai? But why were they established in 1980 here? Weren't they founded in the 1950s in my previous world? Could this be another deviation from the timeline I knew?'
Shaking off his curiosity, he addressed Rika. "Tell them we're interested. Yumi-san, please free up my schedule next week for a meeting with HanDai. Once the schedule is set, Rika, notify them. If they're willing to work closely with us, we could have a very profitable partnership."
Both women nodded in acknowledgment before Zaboru moved on with the meeting. Sayuri then spoke up. "Boss, Fujiho Bank has approached us with a good loan offer. They're willing to provide another long-term loan spanning 20 years, with flexible amounts depending on how much capital we require. Since we hold most of our assets in their bank, they trust us."
Zaboru nodded thoughtfully. He had chosen Fujiho Bank for ZAGE's business operations because it was one of the most reputable banks in Japan in this world. The fact that their headquarters were close to ZAGE's offices also made financial management more convenient. This relationship had been mutually beneficial so far, and having a trusted financial partner was invaluable.
"Got it, Sayuri-san. I'll keep that in mind for future expansions," he replied. "Let's not rush into taking out more loans, but if we want to scale up rapidly, we might need to consider it."
With the key financial and strategic points discussed, the meeting continued, leading to one of ZAGE's most anticipated moves yet—the third ZEPS TV ad. After the first promotional campaign and the successful Z-Man ad, it was time for something even bigger. Zaboru had been meticulously planning this ad for a long time, ensuring it would leave a lasting impact and put doubt in people's minds about purchasing the MGB.
Shinsuke smirked. "Boss, I still remember when you pitched this ad idea months ago. I didn't think you were serious at first, but after seeing the final version, I have to say... this is genius."
Sayuri chuckled. "It's going to make people rethink their purchases, that's for sure. Sonaya won't be able to counter this easily."
Zaboru leaned back, grinning. "Hehehe, let me show you, Sonaya, how to make a proper ad."
As the meeting progressed, excitement filled the room. The ad was scheduled to air later that night, and anticipation was high. This was not just another promotion—it was a statement.
Friday 14 March 1992 Night Follow current ɴᴏᴠᴇʟs on 𝗇𝗈𝗏𝖾𝗅•𝖿𝗂𝗋𝖾•𝗇𝖾𝗍
By 20:00, most employees had already gone home, but the executives remained at ZAGE headquarters, eager to witness the ad's premiere. The atmosphere in the office was electric, with murmurs of excitement filling the air.
"Heh, ready for our ad, guys?" Zaboru asked, grinning.
"YEAH!" The department heads responded in unison, fists pumping in the air.
The clock ticked closer to 20:02. In just a few moments, on TV Tokyo, ZAGE would launch an ad campaign that would shake the gaming industry once again.
The countdown has begun. This was more than just a commercial—it was a war declaration in the console battle.
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