In October 2012, mobile communication was dominated by mobile QQ. Let's not even talk about public accounts; even WeChat was just starting to emerge, in an absolute phase of user transition.
During this phase, quality content on public account platforms was extremely scarce. Most people were still acquiring information through video websites on the computer as the main channel.
At this particular time, Zhang Yang personally appeared in the first episode of Black Pit Jianghu, and the edited fishing video was uploaded to a WeChat public account.
Simultaneously, Zhang Yang shared the video or the link to the video across WeChat Moments, QQ fishing groups, and fishing forum websites, all online platforms he could think of.
Compared to the fishing enthusiasts playing in the forum, more anglers either didn't go online or didn't mix in fishing forums. However, these anglers might have already downloaded WeChat or kept QQ active.
Such an incredibly detailed black pit fishing video caused a sensation within a small circle upon release.
First, it was spread in Zhang Yang's own circle of friends or QQ space on a small scale. Within a day, it broke through the limits of acquaintance circles and began to spread outward,
As the content spread, many people Zhang Yang didn't know discovered the video and shared it with their familiar friends as if they had found a treasure.
With such a viral-like development, the number of followers of the newly registered Black Pit Jianghu public account started its first rapid growth,
In the first 48 hours of uploading, the number of followers exceeded one thousand.
Seeing this, some might dismiss it, thinking, "Just a thousand people, what's the point?"
A thousand may not seem much, but behind a thousand followers are a thousand circles of friends, with indirect content sharing reaching tens of thousands, even hundreds of thousands.
The hardest part of viral growth is the beginning. With these thousand seeds, there will be a constant influx of fresh blood joining, becoming Zhang Yang's potential clients.
Seeing the momentum exceeding expectations, Zhang Yang's current three-person small team added fuel to the fire once more.
Averaging a new video every two to three days, Zhang Yang started the first wave of filming and frequent updates at four to five black pit fishing sites around W City.
With memories from his past life, Zhang Yang has a precise grasp of what fishing enthusiasts want to see.
In the video content, elements loved by anglers, like competitive fishing, sneaky fishing at the secondary factory, collaborating with Boss Pan, and exploring new fishing grounds, were all strategically included in the video content by Zhang Yang.
Another half a month passed, and six episodes of short video updates from the Black Pit Jianghu public account had been released, causing a huge stir across different online platforms.
By this time, the number of followers in the WeChat public account's backend had successfully surpassed ten thousand, with each post's comments numbering at least several hundred, and the most-viewed episode had surpassed one hundred thousand views.
If this pace continues, in just a few months, Zhang Yang could complete the first wave of fan base accumulation for the public account, securing an absolute leading position in this niche field.
After all, the public account feature has only been online for less than three months. At the current stage, mainstream media in the fishing circle are not very sensitive to this emerging thing, and there aren't many involved, with virtually no competitive pressure.
However, plans couldn't keep up with changes. With the arrival of cold air from Siberia, temperatures around W City plummeted. Several days of northeast winds caused the originally ten-plus degree outdoor temperatures to drop below zero.
By the end of November, with the temperature dropping, outdoor black pit fishing activities were forced to stop.
At this point, Zhang Yang's Black Pit Jianghu personal fishing video updates were only up to episode nine.
Reality constraints meant that the same type of content couldn't be updated temporarily until spring.
The significant reduction in outdoor fishing activities also caused a noticeable decline in sales performance for fishing tackle shops and online bait sales.
It can be said that after the golden months of September and October, the period before the New Year until spring's thaw marks the off-season for the fishing gear industry.
However, Zhang Yang was mentally prepared for the seasonal impact on filming fishing videos.
At this moment, ordinary people face two choices.
One is patiently waiting for the spring warmth to continue filming.
The second is finding a way to fish in southern fishing grounds where the temperature is high enough for outdoor fishing.
However, Zhang Yang didn't choose either; instead, he paved a new path, choosing a third option.
He tidied up the second floor of the fishing tackle store, added lighting and audio equipment, transforming it into a simple studio.
The winter season isn't suitable for filming outdoor content, but you can film black pit tutorials!
With Zhang Yang's deep understanding of the entire knowledge system of fishing, there was much that could serve as instructional content.
Taking advantage of the winter time, creating a series of tutorials can achieve the purpose of expanding influence and increasing the fan base.
Thus, another sub-column under the Black Pit Jianghu account, Zhang Yang's Fishing Lessons, began to be updated with great fanfare.
From the basics like bait classification, bait mixing techniques, to various detailed experiences in making line sets, bait-to-water ratio control, and fishing strategies for different fish conditions.
Apart from his ultimate secrets currently kept under wraps, Zhang Yang systematically reviewed most of the common knowledge in black pit platform fishing.