"Wu Tianhui's brother? I think I know who, but what do you mean by online sales? Fishing forum? Which forum?"
Xu Xiao still hadn't reacted to this; after all, the People's Fishing Forum doesn't have much influence, and Xu Xiao doesn't like hanging out on forums, so it's normal not to know.
"People's Fishing Forum! That's not the point, it's normal for you not to know! I just want to get the online sales agency rights for Zhang Yang Company's products!
I'm different from others; others dealing with agency only talk about the product, but I first look at the person and then the goods! I've been watching Zhang Yang for a while!" Luo Dapeng added.
With this explanation, Xu Xiao and Liu Wenjun nodded, they had roughly understood Luo Dapeng's thoughts, and the question in their hearts was resolved.
Liu Wenjun continued, "The little medicine kit you sell in your store, I used it in the competition, and the effect was quite obvious in the first two rounds of fishing raw fish!
In my personal view, this guy can achieve success, and not just ordinary success!
Moreover, did you notice a detail?
Logically speaking, at Zhang Yang's age in his early twenties, having a company and business developing well, earning tens or even hundreds of thousands a year shouldn't be difficult! Earning so much money, this guy drives only a shabby Wuling van when going to competitions! What does this indicate? It shows his maturity!"
"I admire that too, I don't know about you guys, but if it were me, I'd definitely change cars!" Xu Xiao chimed in.
"Alright, I got you guys' thoughts! Come on, let's drink!" Luo Dapeng nodded, picked up his beer mug on the table, and took a big gulp.
The next morning, Zhang Yang's team only got up after eight, had a simple breakfast, packed their gear, checked out, and drove back.
By the time they returned to W City, it was already one in the afternoon; with a casual lunch on the street to fill their stomachs, Zhang Yang announced a team dispersal, granting a one-and-a-half-day holiday for them to rest.
The team dispersed, but Zhang Yang didn't go home to rest; instead, he hurried to the company headquarters.
Old Zhao had received news of Zhang Yang's championship and was already waiting in the office, and the two quickly met.
Zhang Yang placed the trophy on the table and grinned, "How about that? Got the championship!"
Zhao Bingguang took out a cigarette and tossed one to Zhang Yang, smiling, "Not bad, the Thousand People River Fishing Competition, this championship trophy has weight! You've given our company more face again!"
"I didn't bring Old Zhou their certificates back, I'll send them over the day after tomorrow, then arrange a place, set up a showcase, and get it all up!" Zhang Yang continued.
"Deal! I'll get people on it! It's been several days, everything went smoothly?"
"It was alright! By the way, I'm rushing back to the company, aside from delivering good news, there's a serious business to discuss with you!"
"Serious business? What's it about? Let's hear it!"
"I want to set up an online sales channel! Open a store on Taobao!" Zhang Yang said frankly.
"An online Taobao store?" Hearing this idea, Zhao Bingguang was slightly stunned, his expression becoming complex.
How should I put it? It's now 2013, and the online shopping trend of opening stores on Taobao is actually emerging gradually, but in the fishing gear industry, online sales are not yet flourishing.
The fishing gear industry falls under heavy experiential categories of outdoor sports; most fishing gear brands and products directly connect with offline agents.
Currently, Taobao stores selling fishing gear mostly evoke the impression that online items are usually cheap and poor-quality products, and Zhang Yang's idea challenges Old Zhao's existing beliefs.
Zhang Yang nodded, "Yes, online sales, Taobao store!"
"Can you tell me what your thinking process is?" Familiar with Zhang Yang's temperament, Zhao Bingguang decided to hear Zhang Yang's thoughts without rushing to contradict him.
Zhang Yang explained, "On my way to the river fishing competition, I bumped into a fan angler from our public account; he complained that our products weren't available locally!
I took the opportunity to chat with him, and that's when I realized that online sales are completely blank except for a few old collaborations on fishing forums!
I understand your concerns; online Taobao for fishing gear is mostly synonymous with poor quality and cheapness, and besides the newbies who prefer bargain hunting, most people won't bite!
But we are entirely different from those ordinary Taobao fishing gear stores.
All they rely on is the natural influx of users on the Taobao platform, and the characteristic property of online buyers decides that most people will only favor cheap deals, while expensive items see few transactions!
We have in our hands the public account with more than 150,000 fan users, which I call private traffic.
We can fully transfer this traffic to online sales through product advertising, enabling delivery and logistics to connect our products to users through the last link!"
After hearing Zhang Yang's analysis of private traffic, Zhao Bingguang brightened, suddenly feeling enlightened.
That's right, the instability of online natural customers doesn't matter, the fans in private traffic are relatively reliable.
Following Zhang Yang's proposal to advertise products on our account and open a store on Taobao, the reliance on physical dealers is greatly reduced.
Even if a region doesn't have a dealer, users who like our products can still purchase through online channels!