After all, this product had just been launched, and not many people knew about their company at the moment. And the older smartphones held the majority of the market share, so it was difficult to get customers to accept a new product and take the initiative to buy it as a group. This was something difficult to do.
The sales curve of the product gradually extended upwards, but the curve wasn’t big enough, and it wasn’t the effect they wanted.
An Yimin proposed to cooperate with some variety shows to expand their popularity, using the star power of the celebrities in the show, to entice potential customers to buy their product.
Ding Jiaxu also thought that this idea wasn’t bad at all.
Although their sugar daddy had recently given them a large sum of money, they still had to spend it sparingly.
After all, if they only spent her money with no returns, what was the point?
Money had to be spent on the edge of the knife. It was a good idea to cooperate with the tv programs and in turn, get word of their product out.
An Yimin led the marketing department in selecting the various programs from all the major channels. From there, they would pick out good partners and engage them one by one. They would understand the thinking of the other party as well as the conditions that could be given.
When Jiang Yu went to the An family for dinner, she overheard An Yimin talking about work.
Although the house she bought for An Yimin was well-decorated, she had yet to pick out soft furnishings and dampen the echoes. She should get them in before the Spring Festival next year.
Jiang Yu had already thought of an excuse to get Ding Jiaxu to say that this was a company benefit and that only outstanding employees were given this benefit. Anyway, with An Yimin’s determination, the outstanding employees couldn’t escape.
While Jiang Yu was eating, An Yimin was still asking, “Yu Yu, what kind of programs do you usually watch?”
Jiang Yu: “Food programs.”
After watching it, she went to look for the food that she had just seen.
Xun Shaorong was a little flustered. “Yu Yu, is this food not to your taste anymore? It’s my fault. After so many years, there really isn’t that much else I can prepare…”
Xun Shaorong thought to herself that she would definitely go to the bookstore to buy a few gourmet recipe books later. She would learn them well and cook a few more dishes for Yu Yu to eat!
The meat on Jiang Yu’s chopsticks almost fell off.
She hadn’t expected that her answer would trigger Xun Shaorong’s imagination. She hurriedly said, “No, I just think it looks quite interesting.”
Xun Shaorong looked as if she was deep in thought. “Don’t say anything else. I understand.”
Jiang Yu: “…”
However, Jiang Yu’s answer didn’t give An Yimin too many ideas.
He continued to mumble, “Food shows, how do we implant this into advertisements? To make it look good? But taking photos isn’t the main feature of our product. Although we can try our best in this area next time and give the development department some advice… But now, which show is better? Which do people watch more?”
Jiang Yu casually asked, “Can you find the answer by looking at the market share of each show after its broadcast?”
“That makes sense. But a show that is being been broadcasted can’t be interrupted midway. If the shows that are not being recorded are not broadcasted, either the investors have already been selected or they are all new shows that have never been broadcast before. It’s hard to predict whether the money will be wasted or not.”
Jiang Yu: … An Yimin has indeed thought far ahead and saved quite a bit of money for the company.
“Moreover, the production effects of each channel are different. I’ve chosen a few channels and the conditions are similar, but it’s a bit difficult to choose…”
Just as An Yimin was speaking, Jiang Yu received a call.
It was an unfamiliar phone number.
Jiang Yu picked it up. “Hello?”