The Zhao family was caught off guard; they had merely invested capital in a local enterprise to process their coffee brand on their behalf, never anticipating such significant trouble. Of course, had the Zhao family not been overly eager, it would generally be wiser to start such cooperation only after fully trusting the partner, especially since it involved their meticulously developed first batch of coffee. ɴᴇᴡ ɴᴏᴠᴇʟ ᴄʜᴀᴘᴛᴇʀs ᴀʀᴇ ᴘᴜʙʟɪsʜᴇᴅ ᴏɴ 𝙣𝙤𝙫𝙚𝙡•𝙛𝙞𝙧𝙚•𝙣𝙚𝙩
Up to now, the Zhao family still cannot clearly explain the series of contradictions and mistakes.
Regardless, the tremendous repercussions of their negligence placed unprecedented pressure on the Zhao family.
Due to suspected business crimes, Zhao Coffee had no choice but to suspend production, and all products were taken off the shelves. The head of the Zhao Coffee business was certainly taken to the police station for questioning. After investigating around, the only information obtained was that the key technician responsible for the product formula in the invested enterprise had fled.
Only then did the Zhao family realize they had been set up.
For a business, its survival hinges on its brand, the public’s awareness, and trust in the brand, fearing most public doubts about the quality of their products. While it was Zhao Coffee that had the issue, it inevitably affected the reputation of Zhao Corporation itself.
The impact of the coffee gradually spilled over into the wine business of Zhao family. Consequently, the wine business kept declining.
In such a situation, it was imperative to quickly clear their own suspicion. On one hand, they needed to cooperate with the police to continue searching for the culprit; on the other, it was crucial for the company to urgently launch new products that could reacquaint consumers and the public with the trusted Zhao brand.
Only the success of the latter could renew public trust in Zhao Corporation and give them a chance to make a comeback.
The saying "you get the wool off the sheep" applies; Zhao Corporation needed to recreate its Zhao Coffee without any doubts from anyone.
The members of the Zhao family were indeed striving to achieve this. They sought to find new baristas who could produce excellent coffee again. However, such personnel in Brazil no longer accepted invitations from the Zhao family.
Frankly, these baristas did not want to take on this responsibility. Since the Zhao family had not found the main culprit, and public distrust in Zhao Coffee had already taken root, coffee, being a product highly sensitive to taste, might still face significant scrutiny once made.
Meanwhile, the Zhao family felt rejected by the local coffee industry. The reasons for this were unclear, but the Zhao family had mistakenly thought their investment would assimilate them as a part of the local coffee community, which certainly turned out to be wrong.
From the beginning, the Zhao family was trapped the moment they made contact with the enterprise.
With the business and brand damaged, Zhao family’s financial flow was on the brink of collapse, at any moment ready to break. Banks had already stopped offering loans to Zhao Corporation.
The Zhao family searched among all their friends, and had it not been for Changda facing a similar crisis of a hostile takeover, the Xiao Family could have prevented the Zhao family from being in such an awkward situation.
It could be said that their adversary had planned this well in advance, intending to take down both Changda and Zhao Corporation together.
Changda had not perished yet, and indeed, Zhao seems to have more severe problems than Changda; the rival’s choice to target Zhao Corporation first was a better strategy. However, they did not anticipate that Zhao Corporation would drag on, barely clinging to life without immediately collapsing.