174: Chapter 172: Calligraphy Master, Old Mo (Seventh Update) 174: Chapter 172: Calligraphy Master, Old Mo (Seventh Update) However, soon these people finally understood why the Fourth Prince was behaving this way now.
It wasn’t that he was now scared of the Emperor, but rather there was another hidden reason behind it.
No one had expected that the Fourth Prince had actually transferred the ownership of this store to the Emperor.
Especially looking at the unpleased expression on the Emperor’s face at the moment, everyone’s hearts skipped a beat.
No one among them was foolish, and the Emperor was in his prime; provoking him at this time was clearly unwise.
Therefore, the group of Imperial Censors all chose to remain silent, no longer mentioning this matter.
Upon seeing this scene again, although they were very curious about what exactly was going to be done in this place?
What kind of store was to be built, and why such grandeur?
Just then, Lin Yi, accompanied by an old man, swiftly walked out from the inside.
Immediately, this caught the attention of many.
Especially among the spectators, there were many from Aristocratic Families who recognized the identity of the old man at a glance.
This old man was none other than the famous calligraphy master, Ouyang Mo.
It was known that his calligraphy was incredibly hard to come by, and no one had expected him to appear here today.
Could it be that this store belonged to him?
Could it be that this store would be dealing with calligraphy and paintings in the future?
While everyone was buzzing with discussion, under the watchful eyes of the crowd, the old man directly went to the pieces of cloth on the periphery and started to let his brush flow freely.
At this moment, everyone was instantly captivated, none had expected that this great master of calligraphy would start writing on the spot.
All attention was drawn his way, everyone wondered what the old man was about to write.
As the old man’s brush touched the cloth, a big “Store” character appeared before everyone.
With the appearance of this character, people began discussing vigorously, incessantly guessing what the old man was about to write next.
As everyone read the character aloud almost in unison, the old man dipped his brush in ink again and then more vigorous strokes followed, soon a large “Pavilion” character vividly appeared on the cloth.
“Store Pavilion, Master Mo actually wrote ‘Store Pavilion’, what does this really mean?”
“Be quiet, be quiet, Master Mo is still writing.”
Please look forward to it.”
As these several traditional large characters appeared, immediately, a wave of murmurs rose among the crowd.
No one had imagined that a grand literary figure would craft such characters here.
For a moment, they were all truly curious about the identity of the store owner.
After all, news that the store no longer belonged to the Fourth Prince had gradually spread after this morning’s court session.
However, these people did not know to whom exactly the store now belonged, and they speculated about the powerful figure behind it.
It was known that Master Mo was famously stubborn.
Valuing money as mere dirt, he devoted himself solely to his study of calligraphy.
Even the Fourth Prince had been unable to invite the old man to write even these few characters.
Of course, some officials among the onlookers knew that the person behind this was the Emperor.
However, they were even more shocked to realize the Emperor was able to invite this master.
Known for his disregard for power, this master would absolutely not rashly approach [the court] even at the Emperor’s invitation.
Clearly, the old man had already become a subordinate of the Emperor.
How could this not astonish them?
With such a titan present, the Emperor’s strength and prestige in the Literary Circle would surely rise tremendously.
But what they did not know was that the old man was here not for His Majesty but for the person by his side.
The reason Lin Yi was able to invite this master was entirely because Lin Yi had thrown out a significant bombshell.
This bombshell might not be meaningful to ordinary people, but for the old man, it had tremendous attraction.
Lin Yi’s method was simple: he used a calligraphy style not yet seen in current society to write a letter to Master Mo.
Master Mo, obsessed with written calligraphy, was immediately captivated upon seeing this unprecedented script, much like a cat enticed by the scent of fish.
Thus, disregarding any barriers, he directly sought out Lin Yi.
After some dialogue and discussion, he was convinced by Lin Yi’s depth of knowledge; he had never expected this person to understand so much about calligraphy.
At the same time, he deeply felt how limited and ignorant he had been over the years.
It turned out there were so many talents and incredible people in the world, and he truly knew nothing in the field of calligraphy.
For this reason, he thickened his face and insisted on staying here, wanting Lin Yi to take him as a disciple, wanting to learn this new style of characters from Lin Yi.
And to this, Lin Yi was not stingy at all, directly copying a script and handing it to the old man.
At this, the old man was so grateful he insisted on performing the ceremony of accepting a teacher for Lin Yi.
Lin Yi naturally would not agree, considering the old man was already over fifty or sixty years of age.
Taking such an aged disciple, he still found it somewhat unacceptable at heart.
However, after interacting more, the two built a very close relationship.
And thus, today Lin Yi had brought the old man out here to write these large characters on the cloth barriers.
Of course, Lin Yi had planned all this from the beginning.
What he needed was the old man’s prestige and reputation.
To put it plainly, this was all for the advertising effect.
He believed that with the old man writing here, it would further elevate the mysterious aura of his yet-to-open store.
It would also make everyone think that this upcoming store was extraordinary and definitely a kind of high-end luxury.
That was the product’s positioning, setting the bar high before even starting actual business operations.
Thus, when the finished product finally appeared before everyone, they would not find it difficult to accept.
After all, it’s the same principle as the later generations’ LV.
His cost might only be a few dollars, but after packaging and hype, its price could multiply a thousand times.