Zhang Jingdong felt that Lin Xirui had already guessed what he wanted to express and smiled reassuringly before continuing: "Indeed, first, she isn’t pretty. Second, her talent hasn’t reached the level of a writer, so a person like her could never have become famous in the past."
"But now, she has become famous just through a few diary entries. Furthermore, her popularity even surpasses some celebrities, so her living example fully demonstrates that the internet is now a very good channel for spreading influence."
"Do you all agree with this?"
Lin Xirui was the first to nod: "Agreed, not just her, but also Lu MM. They are both ordinary people who gained considerable fame through the internet."
Zhao Ziqiu and the others also nodded immediately.
Zhang Jingdong then said: "Since you understand this, you’ll also understand what I’m about to say next."
"Our company is just starting and is still a completely unknown small company. The fame and brand credibility of our apparel are almost like comparing ordinary people with celebrities."
"Under these circumstances, if we adopt traditional sales methods, it’s almost no different from courting death, so we must switch to a different sales strategy."
"What I’m thinking about is to follow the internet sensation route like Mu Zimei, and use the internet to turn our clothing brand from an unknown to a famous brand!"
At this remark, Lin Xirui nodded deeply in agreement, and Zhao Ziqiu and the other three also had their eyes light up, suddenly enlightened.
And they were once again deeply impressed by Zhang Jingdong’s terrifying intelligence!
Zhang Jingdong, seeing this, continued: "Moreover, going the internet route gives us three major advantages."
"First, our culture shirts are very suitable for internet dissemination because our clothes have text. Judging from our previous experience in setting up a stall near your school and selling so many T-shirts with text, it’s clear they are very popular."
"So, eventually, if we can hype up the text on our clothes online, our clothes might sell extremely well."
"Second, all of us here are university students, so we know how to communicate with college students."
"This is our natural advantage. When we market, we can very precisely capture the style they like, and we can even go directly to various universities to promote!"
"The last point, don’t forget, I own not only this apparel company but also an entertainment company, and my company has a celebrity singer like Xiao Fei. At critical moments, I will have all the singers in my company, including Xiao Fei, endorse our clothing brand."
"Moreover, my company is currently shooting a movie that will soon be finished. It will be released in theaters before the end of the year, and some of the major characters will be wearing our company’s clothes to advertise for us!"
Upon hearing his last sentence, even Lin Xirui felt a surge of excitement.
They were once again reminded of the immense capabilities of their young boss.
Zhang Jingdong then took a sip of water and continued: "Of course, besides going the internet celebrity route, we will not give up offline, as it will still be the mainstream for sales in the upcoming period."
"So during this time, you also need to learn those traditional offline marketing methods. However, rest assured, once our clothing brand becomes popular online, our path to offline sales will become much easier."
"Alright, I’ll stop here for today. You should reflect on this yourselves."
"Lastly, remember my requirement for you: within a week, thoroughly understand how to open an online store."
"This includes how to set up a store, how to take photos, and even how to use photos to drive traffic from major forums, and so on... You all must understand this, understood?"
With Zhang Jingdong’s words, Lin Xirui and the others had by then thoroughly understood the significance of why Zhang Jingdong wanted them to do this, and they all nodded in agreement.
Zhang Jingdong then said: "Good, I trust your keenness and determination to do well in our company. Go ahead and start working hard now."
"President Lin, come with me for a moment."
Being once again stunned by his talent, Lin Xirui sweetly responded: "Okay."
The two then went to Zhang Jingdong’s office.
Lin Xirui was surprised that this time, Zhang Jingdong didn’t start by pinning her against the wall and kissing her as soon as he entered the room, but instead sat down very properly inside his desk.
Somehow, she felt an inexplicable loss.
After all, when a dog returns home, and you actively feed it its favorite bone, and it doesn’t eat it at all, it can only mean one thing: it has already eaten outside!
And the most amazing thing was that at this moment, that dog still humanly tells you: "What are you standing there for, sit!"
Lin Xirui inwardly cursed someone a hundred times and then sat down in the chair opposite him.
Zhang Jingdong noticed the slight loss in her eyes and felt a sudden delight in his heart.
Suppressing the joy inside, he solemnly said: "President Lin, your most important task in the coming period is to learn how to manage people."
"Because very soon our company will need to hire many people, and whether we can effectively make these people fulfill their duties and utilize their abilities will relate to the future development speed of our company, and even determine whether our company can survive!"