Chapter 385: Franchise (3)
Translator: Dragon Boat Translation Editor: Dragon Boat Translation
If the Liang family named all the restaurants under its name, its influence would definitely increase.
Everyone, especially Manager Liang, looked at Lin Xiaoyue with admiration in their eyes.
“Manager Liang is right, but if I were the head of the Liang Company, there are other ways to establish my brand.” Lin Xiaoyue said with a smile.
Manager Liang’s eyes lit up.
“What do you have in mind?” He immediately asked Lin Xiaoyue.
Third Master Zhou and the others also looked at Lin Xiaoyue. Each and every one of them did not even dare to take a breath.
Previously, everyone would have thought that Lin Xiaoyue was boasting shamelessly when they heard her say such words.
However, after hearing her thoughts about the brand, no one dared to look down on her anymore.
Not only did they not dare to underestimate her, everyone also treated her as a business genius. Now, they only wanted to hear more of her insights.
Lin Xiaoyue’s gaze swept across everyone’s faces.
Then, she smiled and lowered her head.
“Hehe, we are digressing. That’s all for now.”
She had already done the Liang family a huge favor by talking about the brand. What benefits would she get if she continued?
Her insights and views were the crystallization of experiences of future generations. Their value was immeasurable.
She and Li Xiao wanted the First Prince’s support, and the more abilities they had, the more attention they would receive.
Therefore, it was better not to reveal too much information.
After all, this could be exchanged for benefits.
Manager Liang’s expression froze. He really wanted Lin Xiaoyue to teach him.
But seeing Lin Xiaoyue’s expression, he knew that she wouldn’t continue.
Thinking of Lin Xiaoyue and Li Xiao’s relationship with the head of the family, Manager Liang could only give up.
Seeing Lin Xiaoyue acting so brazenly and showing off her talents to them, how could he not understand?
She must already know about the identity of the young general, and even the agreement between the young general and the head of the Liang family.
The couple were not ordinary people!
Manager Liang looked disappointed.
Third Master Zhou and Old Master Zhou looked at each other. They were a little disappointed and relieved.
He was disappointed because he couldn’t get more advice from Lin Xiaoyue.
They were relieved because the Liang family wouldn’t get more free pointers.
They knew what to do.
Manager Liang would definitely tell Liang Yu about what happened today when he returned.
At that time, Liang Yu would definitely ask Lin Xiaoyue about it. However, it would depend on how much she wanted to share.
“Hehe, alright, that’s all for the brand. Let’s carry on.” Lin Xiaoyue smiled.
“Alright, please continue!” Third Master Zhou said to Lin Xiaoyue.
The others also looked at Lin Xiaoyue.
Lin Xiaoyue glanced at everyone before continuing, “let’s talk about the franchise now.”
“Franchise?” Third Master Zhou was puzzled.
“Yes.” Lin Xiaoyue nodded.
“Franchises refer to using the same brand to open stores in different places. The products sold in the stores and the services provided must be consistent.” “For example, in Qingshi Town, there are two of my eateries. They are both called Liu Shi’s Eatery, and the only difference between them is the date of opening.”
“The layout of the eatery and the food sold are the same. No matter which restaurant they go to, the service they receive is the same.”
Everyone nodded.
Even though the eatery was small, if it had many chain stores, it would soon become a brand.
Lin Xiaoyue smiled.
“Now, the main point…”
When everyone heard this, they looked at Lin Xiaoyue seriously.
“Chain stores have two business models. Opening a new store by ourselves, or getting a franchisee.”
“Opening a new one by ourselves is easier to understand.”
“Getting a franchisee is more interesting.”
Everyone’s expressions became a little nervous.
“We take advantage of our own brand to attract people who have a good understanding of the brand, are optimistic about the development of the brand, and are willing to work with us.”
“Take Liu Shi’s Eatery as an example. It is doing quite well in Qingshi Town. I can release the news to others and recruit more business partners to join the business.”
“What benefits do I provide?”
“First, 1 can help the franchisee choose a location.”
“In order to avoid competition between chain stores, the location of the new store cannot be too close to the old store. Moreover, we have to choose a prosperous area. This way, we could ensure that it’s profitable.”
Everyone nodded.
“Second, 1 can help the franchisee renovate the shop.”
“Since it’s a chain store, the style of the store must be consistent with the style of the main store.”
“Third, 1 can help the franchisees recruit and train shop assistants..”