Whether a movie can be sold at the box office is a lot of factors. In addition to its own quality, the audience's preferences and even the timing of the release are very important. The publicity and distribution are indispensable and cannot be generalized.
Some movie theaters cost a few million yuan, and finally got a box office of over 100 million yuan, some investment hundreds of millions, the result is a mess, the box office results are not fixed mode can be applied.
Therefore, in the movie market, the box office diving situation has occurred, it is not worth making a fuss.
However, the problem of "Juvenile Rivers and Lakes" is that the previous propaganda has been so grand, the funds poured out are catching up with the production cost of the film. After the premiere, the film reviews have a good reputation. The first day of the box office exceeded 100 million yuan, and the two days won 230 million. It should be a hot red film, how can it be directly smashed overnight?
In fact, the truth is very easy to find, that is the audience's reputation!
Nowadays, in the Internet age, hundreds of millions of Internet users receive information very fast, and the main viewers in the movie market have a very high degree of overlap with netizens, so they are easily affected by online public opinion.
The producers and distributors of the film are of course very clear about the role of online public opinion. At least 50% of the publicity budget is aimed at online media, in order to firmly grasp the public opinion trend on the Internet.
However, the vast number of Internet users are not so flickering. After more than ten years of indiscriminate bombardment of various kinds of information, they have access to the source of their own information, and they have mastered many "water army". The ability to believe in your own judgment is not to blindly follow the opinions of others.
If you want to control the ideas of hundreds of millions of netizens, it is simply impossible to achieve. The "Juvenile Rivers and Lakes" is released for two days. Relevant film reviews and viewing experiences are widely seen in blogs, forums, and flyers. Deeply affect those potential audiences.
The reputation of "Juvenile Rivers and Lakes" is very fast on the Internet. The situation on the blog is not ugly, but in many forums like the Jianghai Community Film and Television Edition, as well as many Fetion groups, this martial arts movie. It was criticized and ruthless.
A lot of people who watched the movie screamed and thought that spending money to watch the bad film, many people were angry that they were deceived by the propaganda film, just like going to meet with the girlfriend who has been dating for many years, and they saw the other person’s appearance...
The spit on the plot of the film is like a slogan, everyone said that their IQ has been insulted.
The film industry is more and more developed, and a large number of new films are launched every year. The domestic audience has seen more and more large movies, and there is a higher demand and viewing standard for the viewing needs.
More than a decade ago, a scene of a blockbuster movie that could sweep the domestic market has long since ceased to exist. The homogenized blockbuster box office is getting more and more bleak. Only real products can win people's love and pursuit.
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As the new generation of Marriott's film industry has a strong background and ambitious ambitions, but their judgment on the domestic film market is still still a few years ago, thinking that relying on high cost, multi-star lineup, big special effects production and strengthening The propaganda will be unfavorable, and the result will be slap in the face.
The market is so cruel!
On July 8, the box office of "Juvenile Rivers and Lakes" continued to dive and fell to 35 million. It is also a new record. Of course, it is definitely not a glorious record.
According to this trend, it is impossible for Marriott Pictures to recover the cost. Because of the production costs of the "Jiangsu Rivers and Lakes" and the propaganda, it has burned nearly 300 million yuan, and the Baoben line has at least 600 million box office.
In four days, I got a box office of 320 million. After 600 million normal, it should not be a problem. However, its decline is too fierce, and it has reached a level of despair.
Some people in the industry said that the "Junior Rivers and Lakes" wants to recover the cost, and the pressure on the theater is too great, but it can be realized by the subsequent copyright sale.
However, a few days ago, these people in the industry can think that the "Junior Rivers and Lakes" box office is less than 1 billion, and 2 billion is possible!
The fate is that because the box office of "Juvenile Rivers and Lakes" has dropped too fast, the cinema line has only reacted on the 9th, and has greatly reduced the rate of filming, which has made the Marriott film industry worse.
Of course, Marriott Pictures is not reconciled. On the one hand, it continues to publicize. On the other hand, it also uses the relationship to help the theater, hoping to maintain a relatively high ranking.
However, the market is cruel and ruthless, and as a new force in the industry, Marriott's opponents can have more opponents than friends, and they have the opportunity to fall into the limelight. They never mind pushing it again.
The decline rate of "Junior Rivers and Lakes" was almost the same as that of the 6th and 7th box office. It was completely unable to return to the sky, and even dying could not be done.
Not only that, the bleak box office and the bad reputation, the "Junior Jianghuxing" can not be sold around, the Marriott's investment in this piece, all played!
On July 12th, "Juvenile Rivers and Lakes" accumulated a total of 367 million box office in seven days, and the filming rate dropped to less than 10%. It is doomed to the blood, and it also gave a good lesson to the "rich second generation" freshman of Marriott Pictures.
In fact, it is not just the Marriott film industry. The vibration in the industry is also very big. Through the case of the box office in the “Junior Rivers and Lakes”, many people have realized the cruelty of the market and have doubts about the film and television works of the martial arts theme.
Some film and television companies originally planned to follow the trend to shoot martial arts dramas, and they stopped the plan.
Facts have proved that their decision is correct. The first day of the "New Seven Heroes and Five Meanings" officially released on the 12th is only 27 million at the box office, so that the producers will not cry.
The most tragic is the "Lake of the Rivers and Lakes" released on the 15th. Due to the drag of the market, the first day of the box office was less than 10 million, which is completely the loss of the family.
For a time, the movie of the martial arts theme was so bad that even the martial arts ip, which was previously sought after, fell in value. The copyright of the novels that fought millions of dollars earlier, now no one cares.
The situation of chasing up and down is not only in the stock market.
On the 17th, the first Hollywood blockbuster of the summer vacation, Disney's animated masterpiece "Dream Flying Home" was released, and the first day of the film was over 50%. It also gave the final blow of three domestic martial arts films.
The brilliant start, the bleak end, this has to make people doubt the "Swordsman" that will be released in the National Day file, which can also support a sky of martial arts movies? ——