After returning to his Feiying Entertainment Capital City headquarters,
Wang Yanfeng paid special attention to the news regarding Tengying Entertainment and Fei Yangyang.
He couldn't believe that a fruit seller could possess such high business acumen.
Even he, a real estate tycoon's son, hadn't thought of it, so how could a mere street fruit vendor have thought of it?
By the end of February.
The largest billboard in Wangfujing, bustling with people of the capital city, featured Yang Mi endorsing Water Cloud Space.
It was introduced with just one sentence, "Water Cloud Space, a high-end woman's private beauty retreat."
No need to introduce who Yang Mi is.
Water Cloud Space had one branch in Shijingshan, quite spacious.
He wasn't very familiar with such women's consumer places, only knowing his own mother spent tens of millions on it every year.
Truly a hugely profitable industry.
At the same time, a plethora of introductions to Water Cloud Space appeared online.
Like "the private club for wealthy women, the top choice for women of taste."
A must-visit luxury destination for high-end women in their lifetime.
Wealthy, tasteful, high-end, look at these words.
Aren't they targeting wealthy women?
This bastard was not only capable in the affordable catering business but could also cross over to high-end health and beauty.
He wasn't too focused on Water Cloud Space, after all, there were just a few branches, nothing much to pay attention to.
Four Fei Yangyang store branches opened on the same day.
With Zhao Liying herself performing the ribbon-cutting, exactly as his military advisor had predicted.
On the same day, Fei Yangyang formally established Fei Yangyang Catering Management Co., Ltd.
And announced Zhao Liying as the online recommendation officer.
Online, a significant number of trending searches emerged the same day, clearly showing deliberate control of the direction of public opinion from their side.
Manipulating traffic.
The next day, Tengying Entertainment announced the establishment of Tenghui Capital Investment Co., Ltd.
And publicly declared their first investment project.
Independently completed a one-hundred-million yuan Series A funding for Fei Yangyang.
Zhao Liying also formally became one of Fei Yangyang's original major shareholders.
A series of actions occurred as expected.
If he still hadn't realized it by now, then he would truly be foolish.
Tengying Entertainment had suddenly stepped into both the investment and physical catering sectors.
The entertainment industry is merely a less important business after all.
Utilizing entertainment industry traffic to create a capital game was Chen Pingsheng's real core plan.
"Mr. Wang, have you seen the news?"
Zhang Geming, in his fifties, had followed his father for over a decade and was now directed to support his son.
He had published numerous important articles in the economic field and was absolutely renowned in the professional sphere.
Wang Yanfeng was no longer nonchalant as usual, but said seriously, "Finance, entertainment, and online, countless trending terms about Tengying and Fei Yangyang suddenly popped up. It's hard not to attract attention, teacher, just as you predicted."
"Yes." Zhang Geming said, "Tenghui announced a hundred million investment in Fei Yangyang, to be transferred over ten months, with the first ten million directed to the Second Ring, and about five stores are expected to renovate and open simultaneously here."
"What's the reaction in the capital market now?"
"Not much of a reaction yet."
After sitting down, Zhang Geming said, "In recent years, the main track for capital investment has still been in the mobile internet sector; the catering industry hasn't gained much attention from capital, mainly because it's too difficult to support and requires a series of professional backing, plus the store investments are significant assets."
"One hundred million is just enough for Fei Yangyang to open fifty stores in Capital City." Follow current novels on N0veI.Fiɾe.net
"Doesn't he have almost no future, then?"
"You're mistaken there,"
Zhang Geming said, "The so-called national-level four major consumer needs start with clothing and food comes second. In the past, big capital did not pay attention to food because no one was able to find a shortcut in this field.
"Most internet executives who transition into the catering industry, attempting to transform it with internet thinking, invariably failed, which demonstrates the difficulty."
"But look at Fei Yangyang's business, if the four new stores can do as well as the first one, it would prove that Chen Pingsheng truly understands the restaurant business and can replicate Fei Yangyang quickly."
"This point is crucial and it also depends on whether Fei Yangyang can truly be accepted by the capital market."
It was rare to see his teacher give such high praise to a startup.
As his teacher said, many internet executives have gone into the catering industry, but only a handful have truly succeeded.
Traditional industries and internet enterprises have extremely high barriers.
It's not just about having internet thinking to do well.
But Chen Pingsheng is different, he started from a traditional industry.
He already possesses a high capability in traditional operations and understands franchise management very well.
See how well Tengsheng Fruit Supermarket is doing, thriving everywhere it opens.
He is now using internet thinking in reverse to boost the traditional industry.
Simply put, the core is still to manage Fei Yangyang well, then supplement it with entertainment industry traffic and capital market funds.
Rapidly build a behemoth restaurant group.
There's a great possibility that after Fei Yangyang succeeds, it will also venture into sectors like bubble tea, late-night snacks, and restaurants like Hai Di Lao."
"Teacher, if he can really replicate Fei Yangyang and the business booms, what will happen next?"
Zhang Geming, without hurrying, lit a stogie and crossed his legs slightly:
"If he succeeds, the next step would naturally be to initiate Series B financing, and I predict the valuation would probably reach around five hundred million. The first dilution of shares might not be too much, at most 30%."
"With the money from Series B financing, it's very likely he will expand from Capital City to Guangdong or Magic City. Once Fei Yangyang successfully operates across provinces, the valuation will definitely skyrocket."
"It will easily push Series C to two billion, definitely not a problem."
Valuation is , it's not about how much the assets are worth but how much you think they're worth.
Of course, a price only counts if someone accepts it.
Fei Yangyang has genuinely invested over a hundred million, and it has endorsements from big stars like Zhao Liying.
Plus, Tengying Entertainment continuously brings in traffic for it.
Five hundred million for Series B is a conservative estimate.
If it were an internet company, it would directly shoot to thirty to fifty billion.
Series C is the real key, Fei Yangyang must first prove it can not only do well in Capital City but also grow strong in other provinces.
It can only really prove its capability to expand nationally if it isn't limited to one location.
By then, two billion is definitely a conservative estimate.
Lots of people will be rushing to buy in.
By the time it approaches listing, a hundred billion might not be a dream.
The capital market is ; if you can help it make money, it can take you soaring up to the highest heavens.
Zhang Geming felt that this was still the most conservative estimate.
Compared to Wang Yanfeng, who started his entrepreneurship with five modest goals from home, his methods are many times more sophisticated.
Investing in money-burning movies like Great Wall, he just doesn't agree.
Wang Yanfeng, however, thinks highly of LeEco with soaring stock prices; even if the movies don't make money, breaking even is fine.
Having this kind of mentality is unmatched.
Tengying Entertainment is completely different; it's simply creating the most suitable playbook for themselves.
As long as they succeed with this one deal with Fei Yangyang, even Feiying Entertainment racing to catch up wouldn't stand a chance.
The difference in level is clear.