Use the resources of the entire Tengying Group to promote Water Cloud Space and Tengfei New Energy.
Don't overdo the effect.
According to the Group's HR department's statistics, there are over 30,000 hosts in total on Xin Teng Live Streaming and Teng You Media.
Among them, there are at least 200 major internet celebrities with over a million fans, and countless smaller hosts.
Many people may not realize the impact these 30,000 hosts can bring.
With sufficient execution, upon a single command from the group.
They could achieve full-network coverage of the news about Tengfei New Energy and Water Cloud Space.
Using a barrage of short videos to brainwash.
This is the power of influence, and the advertising effect achieved is by no means comparable to the average enterprise.
In addition to the three months of full-network collaborative coverage, a series of mega-star concerts will be held offline.
This includes huge stars such as Jay Chou, Wang Fei, Jacky Cheung, and Liu Dehua.
This requires the resources of Tengying Entertainment for coordination.
The impact of simultaneous online and offline campaigns is undoubtedly astonishing.
At least most people who like to swipe through short videos will come across the relevant videos intentionally or unintentionally at the very first instance.
This is also the most important strategic deployment of the group for the next three months.
On the 25th of this month.
Chen Pingsheng accompanied Xu Dong, Yan Donghui, and Zhang Qiming to visit the Tengfei Magic City Super Factory, which was built at a cost of 12 billion.
The super factory occupying over a hundred acres began planning in June 2016 and started construction in July.
And was completed at the end of August this year, taking over a year.
The super factory directly benchmarked against Tesla factory abroad, and its standards were also set according to those in foreign industrial production.
Currently, it is mainly managed by Zhang Qiming, the former vice president of BMW.
The completion of the super factory does not mean it can produce immediately.
It still takes some time to conduct internal testing and complete the overall technology upgrade.
The complete vehicle technology they bought from abroad for tens of billions is still being digested by nearly ten thousand R&D personnel.
The neighboring Tengfei Ecological Park headquarters will probably take another six months to complete.
The mass production of Tengfei New Energy Vehicles is getting closer.
Overseas marketing has also started.
Everyone knows that in one more year, Tengfei Automobile, with a total investment exceeding eighty billion,
will definitely enter the mass production phase.
By then, whether it's a mule or a horse will also be validated by the market.
Anyway, Chen Pingsheng has already invested much effort and time in this endeavor.
The capital segment is far ahead, far exceeding domestic competitors in the same field. Thɪs chapter is updated by novel✦fire.net
If this does not succeed, then he will no longer invest in the technology sector.
Might as well stay comfortably in the physical sector.
He has done his utmost in the new energy segment, and during the process, studied the secrets of success of major car companies, especially Japanese ones.
Apart from their own technology, a major reason why Japanese cars are so successful in China is their consistent quality.
Cars like the Accord can last seven to eight years without needing repairs.
Besides brand power, a key secret to a car company's success is still quality consistency.
In the tech sector, marketing is ultimately just a minor path.
The core competition of brand power is consumer word of mouth.
Chen Pingsheng has also repeatedly emphasized, the basic standard for Tengfei New Energy vehicles in production is to maintain at least five years without minor repairs.
That is, within 100,000 kilometers, there is basically no need to visit the repair shop.
If this issue isn't resolved, it will still fall into the weird cycle of traditional domestic car development.
No matter how much you advertise, customers ultimately blindly choose Japanese-German series.
To completely resolve the quality issue, the core is still controlling the supply chain.
Once any deception occurs, the products produced will definitely be discounted.
Also, help those excellent supply chain manufacturers to upgrade their products.
All these tasks must be completed to truly produce a top-quality car.
The journey is long and challenging.
Automobiles are the world's largest industrial product; making them well is definitely not an easy task.
Moreover, many car factories are pillar industries in various local regions.
Future competition is bound to be not simple.
Chen Pingsheng spent one afternoon visiting here and listened to reports all afternoon, and finally determined one core development strategy.
Everything is focused on the product.
In order to produce a truly good car, spare no cost in terms of manpower, material resources, and capital.
He even emphasized repeatedly that marketing is merely an auxiliary means.
If the product quality is not sufficient, then even the best marketing is deceiving.
Unlike general products, the lowest price of new energy vehicles will not be less than 200,000.
If an ordinary family chooses their product due to marketing and eventually feels regret because the product quality is not enough,
then everyone sitting here are fraudsters.
That's what he said, and he repeatedly emphasized that cars should focus on quality.
No one should focus their mind on the marketing segment.
If the cars don't sell well, it's only because the product isn't good enough.
If the product itself is strong, the users will help you spread by word of mouth and referrals.
He spent ninety billion to make cars, not to run a marketing company.
But to truly produce a world-class excellent vehicle.
Sometimes, the founder's values can greatly influence the core operation of the entire company.
He emphasized this repeatedly to let everyone focus all their efforts on core technology and making good cars.
Relying on tricking customers is definitely not a sustainable path.
This meeting by Chen Pingsheng also ultimately laid the future development direction for Tengfei New Energy.
Everything is centered on core technology, letting products speak for themselves.
At the same time, they have officially established their supply chain product R&D center in Magic City.
To help their supply chain manufacturers with technological and product upgrades.
To collaborate with Tengfei New Energy to produce a truly world-class vehicle.
Chen Pingsheng also invested fifty billion in this R&D center.
If the money is not enough, he can reallocate at any time.
Everything is centered around the development of Tengfei New Energy.
Fifty billion is definitely not enough to create a batch of excellent supply chain manufacturers; this money is just the input for 2017 alone.
In the future, another fifty to eighty billion will be invested every year.
Until Tengfei New Energy completes the coverage of the entire industry chain.
Whether it's spoken or not, his investment is getting larger and larger.
He is also gaining more and more importance in the Magic City region, even listing Tengfei New Energy as a strategic support entity.
Talent and various subsidy policies for funding will be prioritized to his side.
After all, the development of new energy vehicles is determined to be the future pillar industry.
It might even have a certain probability of replacing real estate.
No matter how much importance is given, it is never too much.
Chen Pingsheng also spared no resource in terms of capital investment, even sending people to major tech universities to continuously recruit.
To make up for the continuous R&D investment and technological development here.
Not to exaggerate, but truly waiting for the moment Tengfei New Energy hits the ground.
Chen Pingsheng believes, this will definitely be a car that exceeds its value.
Just his years of investment alone would leave peers far behind in the same category.