365 A New Marketing Approach
“The total turnover for a day here is between 9 and 12 million, and the turnover for food is between 1.3 and 2 million. The exact number might be a little different, but it should be within this range,” Chu Ning said without any hesitation.
“What?” After hearing Chu Ning’s answer, the bald manager immediately put away his casual attitude. He knew that he should not look down on Chu Ning just because of her appearance.
“Yang Feng has been working with you for a long time. His price isn’t low, but it’s ingeniously at the bottom line that you can accept. The daily demand of this mall is too huge. In M City, no one except Yang Feng can provide so many agricultural products every day, because these are all necessities. In order to maintain customer stability and quality, the mall is forced to collaborate with him. After all, other small businesses are far inferior to Yang Feng,” Chu Ning said with a smile.
“President Chu, you understand this logic as well.” The bald manager nodded and did not deny it.
The mall was massive, and the daily customer flow was also a startling number. Only Yang Feng could meet these conditions. Even if his price was high, the mall could still turn a profit. Unlike the small supermarket, the mall made a profit through tens of thousands of people, so the price couldn’t be high.
If the price of a small supermarket was the same as a shopping mall, there would be no profit margin.
“You’ve been dissatisfied with Yang Feng’s behavior for a long time, right? It’s just that you can’t find a suitable candidate now. If you end the collaboration with him, it will bring incalculable losses to the entire mall,” Chu Ning continued.
“But President Chu, I don’t think you have that kind of ability yet, right? And from what I know, Yang Feng is working with more than one shopping mall. After all, there are many other shopping malls in M City that are similar in size to us.” The bald manager spread his hands. He did not deny Chu Ning’s words, but Chu Ning did not have the ability to accept such a big deal.
It was a terrifying number to have to pay more than a million in cash a day.
“Whether I have the strength or not, time will tell. Let’s not talk about this for now, but is there a possibility that we can expand an online business? Manager Liu, you can understand it as the items in our mall can be purchased on the mobile phone. After the customers have chosen, there will be someone to send them over.” Chu Ning finally brought the topic back to the right track. This was what she had wanted to express.
“There aren’t many wealthy people in M City, and the labor for delivery services aren’t cheap. Most citizens can’t afford it,” the bald man sneered. He felt that Chu Ning’s idea was too beautiful and unrealistic.
“It’s indeed expensive to deliver to individual households, but what if a person delivers several at once? It will be much more efficient and will cost less to go along the approximate route. More importantly, ordinary citizens can also enjoy such services.” Chu Ning knew that the bald manager would have such a question.
“Alright. I’ll take it that your method is feasible. However, does the software you mentioned exist? Even if it did, why should we trust it? You must know that this mall has been around for more than 20 years before it has gained everyone’s trust.”
“Also, M City is quite vast. It’s 70 to 80 kilometers from the city center to some remote places. If the delivery fee is low, are you going to deliver? If so, it would be a loss-making business, but if not, there would be a loss of credibility. President Chu, how are you going to solve this?” After the bald manager finished, he quietly looked at Chu Ning, awaiting her answer.
“In the future, there will be an emerging industry in M City, or even the entire country. Moreover, as long as someone has tried this kind of thing once, they will not be able to resist the temptation. This is also the reason I’m looking for you to talk about collaboration. If it’s launched by the mall, the customers will still be willing to believe in it. It is human nature to be lazy. No one can refuse having items sent to their doorstep after simply tapping on their phone. As for the remote areas in M City, that’s even easier to solve.” Chu Ning smiled confidently.
“How?” The bald manager looked at Chu Ning in confusion.
“I’ll set up stations in multiple places in M City,” Chu Ning said softly.
“Not bad, but the cost is extremely high, even if this is the result that everyone wants to see,” the bald manager said with a frown.
He had unknowingly put himself in Chu Ning’s position and was seriously considering the feasibility of this plan…