At the start of summer in May, heavy clothes were gradually stored away in closets, and on sunny days, fashion-conscious girls started donning skirts, their hems fluttering, adding a beautiful scenery to the landscape.
Qingsong Furniture Factory had been in operation for over half a month, and the workshop had been filled with a variety of furniture. The nearby villages knew there was a furniture factory here, so they would come to take a look, and some would even make purchases, but most were just there to see!
Earning money was not easy these days, unless children were getting married, which might prompt adding some new furniture to the home. For most people, who would be willing to change their furniture on a regular basis?
Everyone was trying to save, simply using what furniture they already had at home.
Seeing that the warehouse was getting more and more crammed with unsold furniture, Xu Qinghe became somewhat anxious. He took advantage of Xu Nianhua and the others’ day off to take Xu Song for a trip to the county.
"Nian’an, Nianhua, you’ve studied more, so tell me, what should we do if nobody buys these pieces of furniture?" Xu Qinghe furrowed his brows; he had invested the money for building their house into this, and if it failed, he would not be able to face Ji Ying’s hard work, let alone Xu Song.
"I’ve already thought it through. We just need to hire someone to take photos of the furniture and then advertise in the newspaper to let more people know about our factory," Xu Nianhua said confidently, explaining all the follow-up actions for the factory.
Xu Nianhua had great confidence in Xu Qinghe’s craftsmanship, particularly after she had pointed out that the furniture her father made always pleased the eye. Even setting aside comparisons with future eras, at the very least, in the present time, Xu Nianhua thought her father’s furniture was the most attractive and practical.
Take her desk, for example; it was not only pleasing to look at but also especially convenient for schoolwork.
"Dad, make more of those desks of mine. I’m sure a lot of people would like them," Xu Nianhua suggested, saying, "When the time comes, we could offer the desk as a special deal. For example, give away a gift with every purchase over five hundred yuan. Of course, the gifts could be umbrellas, chili sauce, canned goods, or even a little stool or something."
Xu Nianhua added, "The more they buy, the more they get. If they buy less, we could give away small trinkets as gifts."
"Will this really attract buyers?" Xu Qinghe felt somewhat doubtful. He was anxious, his heart fluctuating greatly. He knew the cost of the furniture, and if truly there were purchases over five hundred yuan, it was feasible to give away the items Nianhua mentioned without incurring a loss.
But would offering these items truly entice people to buy?
"Of course. Those who want to buy furniture will get something extra, and besides, your furniture is well-made, so why wouldn’t they choose to buy from us?" Xu Nianhua asked smilingly in return.
Xu Song suddenly saw the light and commented, "Nianhua, your brain is really something."
If things went as she said, would they still worry about not being able to sell the furniture?
At the same price, they were offering gifts and their designs were better looking—only a fool wouldn’t choose their products.
Xu Nianhua touched her nose; these marketing strategies were commonplace in the future.
"Little sister has always been smart," Xu Nian’an said with pride. He took it for granted that his sister was smarter than he was; after all, she was his little sister, of course she was clever.
Xu Nian’an said, "Dad, Xu Song, you need to think carefully about what gifts to offer. Also, inquire about how much these things cost. Moreover, even though it looks like there’s a lot of stock in the factory, in reality, there aren’t many sets. They could all sell out in a flash. You need to worry about running out of stock or not being able to fulfill custom orders if there are too many."
As soon as Xu Nian’an finished speaking, Xu Qinghe and Xu Song couldn’t help but laugh.