Chapter 147: Key Points for Salesperson Training
Translator: 549690339
Qin Xue looked at them one by one and asked, “Do you agree with what I said?”
“Yes, without credibility, no one will want to be with those who lack honesty.” The six people responded in unison.
“Great, let’s continue with the fourth point of sales.
After identifying the customers problem, we need to repeat our answer to their concerns.
What you need to do is repeat what you’ve heard, this is called following. We can only identify the path to finalizing the transaction by understanding and following the parts that the customer and us mutually agree upon.
Only can we promote the advantages of our products. What are the good aspects of our products?
Of course, our product is clothing, so we need to make the customers understand. What makes our clothes good?
What material are our clothes made of? Where does the material come from? What are the benefits of this material? Is the style new or unique? What are our selling points?
Only by sincerely expressing our intentions and advantages can we eliminate customers’ doubts and build genuine trust.
These are the fifth points of sales. (Some parts of this sales section are referenced, while others are based on my own training).” After Qin Xue finished discussing the key points of sales, she picked up her water bottle, took a few sips, and quietly watched them take notes.
After listening to Qin Xue’s words, Guo Aiguo was deeply moved.
Perhaps Qin Xue would genuinely surprise him.
Feeling reassured after hearing Qin Xue’s words, Guo Aiguo returned to his office.
After all, the workshop had already begun producing clothes and he had plenty of work to do.
“Has everyone taken notes?” Qin Xue waited until the majority had finished before she asked.
“Great, then let’s move on to the training course for sales representatives.” Qin Xue began discussing the second training topic.
“The training content for sales representatives includes the following points:
The first point is the basic requirements for sales representatives. We must be honest and have outstanding character.
Why do we need these two qualities? Because they are the least a company expects from its employees.
No matter when, whether we are members of society or employees of a company.
We must always abide by social morality and behavior norms. Only after possessing public morality and behavior norms can we follow company rules better.
This ties in with the saying, every family has its rules. Every country has its laws! And we are a factory, a company. We must have our company’s procedures.
Second point: Being a sales representative is tough, so we need to have a strong sense of responsibility and the ability to endure hardship.
Why? Because as sales representatives, we need to promote our products.
So, as sales representatives, we may often need to travel and visit various places.
There might also be times when we have to endure harsh conditions, exposed to wind and sun.
Therefore, in the face of these hardships, if our hearts are not strong enough, how can we endure?
This is when our sense of responsibility and ability to endure hardship come into action.
There may even be occasions when we encounter particularly demanding or difficult customers.
If we lack a sense of responsibility, our will may be worn down.
Scorned by customers, would we then consider giving up?
Hence, responsibility is crucial.
Third point for sales representatives: As sales representatives, we must be good at communicating and must be quick-witted.
Because sales representatives are expected to communicate with customers.
If you’re not good at communication, how can you illustrate the advantages of the products you’re trying to sell?
If customers don’t understand, would they buy your product?
But, if you are persuasive and capable of captivating the customer’s heart in a few words,
If they want to buy your product, isn’t your communication ability important at that time?”