Chapter 768: Chapter 768 An Unexpected Surprise Chapter 768: Chapter 768 An Unexpected Surprise “Young lady, how much for one jar?”
The man who took the fruit wine stared joyfully at the jar in his hand. The last time Su Yunjin had delivered fruit wine, Fan Wenxuan had someone smash it all over the ground, and at that time, this man had been at the scene.
Back then, smelling the fragrance of the wine on the ground, he had particularly wanted to taste it, and after waiting for so long, he finally managed to buy a jar.
The man was eager to take a sip right away.
The price was written on the wine jar. Before Su Yunjin could speak, someone in the back reminded the man, “Look, the price is written on the jar.”
The man looked carefully at the wine jar he held, and indeed the price was written on it. When the man’s gaze fell on the three marked on the jar, his face suddenly stiffened.
Three taels for such a small jar of fruit wine?
The man was simply incredulous. In town, the large jars of good wine, one big jar would only cost around two or three taels, and those jars were at least two to three times bigger than the one he was holding.
By comparison, the others’ good wine in such large jars would at most cost half a tael. Why was this fruit wine here so expensive? In an instant, people lined up behind also began to shout about the high price.
“Too expensive! Too expensive! I’ve been drinking for so many years, but I’ve never encountered such expensive wine.”
“Ah, forget it. This wine is too costly. Even if the taste is good, I can’t afford it. Never mind, I’ll just go to another house to buy cheaper wine.”
“I can’t afford it either. That’s it, no more, I’m not buying.”
Everyone was exclaiming about the price, and Su Yunjin’s expression suddenly turned rigid. She had considered everything, properly advertised, and whetted everyone’s appetite.
But she had overlooked this most basic issue of price. Originally, Su Yunjin had sold the fruit wine directly to the Fuman Building and to Young Master Chu. Although the Fuman Building and Young Master Chu found it expensive,
they still bought it.
Su Yunjin had sold fruit wine twice, and both times the price was the same. Initially, Su Yunjin hadn’t felt that her price was steep. Only now, seeing that everyone in the marketplace was shouting about the price,
did Su Yunjin remember that people like those at the Fuman Building and Young Master Chu were after all a minority in town. The majority of the town’s population were ordinary people.
For them, a few taels of silver for a jar of wine was indeed expensive.
Originally, the wine Su Yunjin sold to the Fuman Building and Young Master Chu was in larger jars and even more costly. Now, she had replaced those large jars with smaller ones.
The weight of the wine was reduced, and accordingly, the price had been significantly lowered. But even with the reduction, it was still expensive to these people. After learning the price,
the long line that had formed just moments ago quickly diminished as many people left. Even the nearby liquor shops, which had been envious of Su Yunjin’s restaurant attracting so many customers on its opening, sneered disdainfully.
They thought Su Yunjin’s way of doing business was simply asking an exorbitant price.
Her selling it at such a high price,
who would buy it, they wondered.
The nearby liquor shops went from being envious at first to mocking. Mrs. Chu and the others had stiff expressions as well, seeing the customers all leaving,
they were anxious for Su Yunjin.
“What should we do? Wenxuan, Yunjin, what should we do? All the customers are leaving; please think of something to keep them!” The first customer who had arrived,
after much consideration, had also decided not to buy Su Yunjin’s wine.
It was too expensive.
This was a situation Su Yunjin had not anticipated. With such a sudden turn of events and prices already set early on, she couldn’t possibly make a temporary price cut.
Su Yunjin was a bit stunned.