Chapter 159: This Advertising Fee Is Too Expensive! (Part 2)
Xu Jiaojiao saw her father’s expression and felt a bit worried.
“Dad is still worried about not being able to sell the pills, right?”
The patriarch of the Xu family sighed.
Indeed, he was worried.
For families like the Xu family, which were third-rate and lack a family heritage, they just run after whatever made money.
Without core competitiveness, they barely made a profit even after working themselves to death for a year.
And a year ago, the patriarch of the Xu family, by a stroke of luck, obtained a lost pill recipe in a certain ancient ruin.
The Bright Foundation Pill, when consumed by a Foundation Establishment cultivator, could accelerate their cultivation speed.
Its efficacy was more than twenty percent higher than most Foundation Establishment pills on the market, yet the material cost was not much different.
The patriarch of the Xu family immediately saw a business opportunity.
After experimenting multiple times, he decided to make this pill the core business of the family, despite opposition.
He abandoned the family’s meager and strenuous profit-making ventures and had the family members focus on cultivating spiritual herbs, casting alchemy furnaces, opening up flame areas, and refining pills.
The patriarch of the Xu family thought it was a great idea.
The profit margin of pills was high, with the selling price of the finished product being thirty times that of the raw materials.
Moreover, their Bright Foundation Pill had even stronger effects.
Setting the price the same as other Foundation Establishment pills would surely attract a frenzy of demand from Foundation Establishment cultivators, leading to booming sales.
They could potentially earn several times more spirit stones than in previous years.
However, while the idea was idealistic, reality was cruel.
The Xu family was not renowned for alchemy, and they had no reputation in the world of pills.
Pills were ingested items.
If there were problems, they could damage the body or even the cultivation.
Therefore, cultivators bought pills that were popular and well-known.
After all, if a pill became popular and accepted by the public, it meant its effect was good and there were no quality issues.
This was the only way everyone could feel confident in their purchase.
In this situation, after the Xu family’s Bright Foundation Pill went on the market, there was simply no demand for it.
Even though several shopkeepers had been shouting at the door, no one was willing to try it.
Your Xu family’s pills were unheard of before.
You say your pill’s effects are better than those produced by major sects?
Who would believe that?
And the price is the same as those pills from major sects.
With this money, why wouldn’t I just buy pills from major sects?
Unless absolutely necessary, cultivators don’t change pills.
So the Bright Foundation Pill failed .
It was on the market for a full three months, and the number of pills sold was less than ten.
It wasn’t even enough to cover the rent in Immortal City.
The dismal failure of the Bright Foundation Pill also caused considerable resentment within the family towards the patriarch of the Xu family.
After working hard for a whole year and not doing anything else, the highly anticipated pill didn’t sell.
It was as if everyone’s efforts had been in vain.
How could people not be angry?
Especially the uncle of the patriarch of the Xu family.
He had recently been discussing with the elders of the clan, intending to impeach him from his position as patriarch.
This was even more trouble.
The patriarch of the Xu family sighed.
He couldn’t think of a way to solve the dilemma.
Suddenly, his daughter Xu Jiaojiao’s eyes lit up as she looked at her father. “Dad, isn’t it because our pills lack popularity that they’re not selling?
“We can totally advertise on Immortal Net Weibo!
“There are so many cultivators on Immortal Net Weibo, it seems like there are at least four or five billion!
“If we advertise there, and everyone knows about the effects of our pills, there will definitely be people buying them!”
The patriarch of the Xu family frowned at her words. “Advertise on Immortal Net Weibo? What’s advertising?”
Xu Jiaojiao hurriedly explained, “There’s an advertising partnership option right below the personal profile settings!”
The patriarch of the Xu family immediately entered it.
Sure enough, he saw the advertising partnership option Xu Jiaojiao had mentioned.
He clicked on it immediately.
Then his eyes lit up.
What their Bright Foundation Pill lacked was popularity.
If they could use advertising to let everyone know about the effects of the Bright Foundation Pill, there was a great chance of solving the current dilemma.
So he clicked the contact button to ask for specific instructions.
Soon the other party replied. Looking at the advertising prices, the patriarch of the Xu family’s mouth twitched, almost jumping up directly.
“Are they crazy? It’s so expensive, it’s robbery!”
The patriarch of the Xu family immediately gave up on this idea. The advertising fee was so expensive.
If it didn’t have much effect, he would lose a large sum of money.
Then he would really become the scapegoat of the Xu family.
However, Xu Jiaojiao said when she heard this, “Dad, a few hundred high-quality spirit stones are indeed very expensive.
“But think about it, if our family’s pills can become popular because of this, we’ll earn back this money in no time.
“As long as we make a name for ourselves, the income will be continuous in the future.
“The most important thing is that for the Bright Foundation Pill, our Xu family has already invested thousands of high-quality spirit stones. If we just give up now, all the previous investment will be in vain!
“In my opinion, we might as well take a gamble. If we win, we earn a lot. If we lose, we start over from scratch.”
The patriarch of the Xu family didn’t expect his daughter to say such words.
After hesitating for a moment, his gaze also became firm.
“Indeed! At the beginning, I went against the tide and made the whole family focus on making pills.
“How can we just give up ?
“Let’s take another gamble. If it still doesn’t work, I’ll voluntarily step down and go outside to hunt monsters to compensate the family for this advertising fee!”
The patriarch of the Xu family was a decisive person.
Since he had decided, he would do it.
He immediately continued to contact the other party to ask for specific instructions on how to advertise.
The other party invited him to go to the nearest Heavenly Origin Pavilion.
The Heavenly Origin Pavilion would develop the most effective advertising plan according to his needs to achieve the best results.
The patriarch of the Xu family stood up and immediately took his daughter to Heavenly Origin Pavilion!