131 Promotion in Place
The few townsfolk looked at the two shops and realized the main doors had yet to open, but the lights inside were on. They stood outside curiously and could not help but start discussing among themselves.
“Big sister, aren’t these shops supposed to open today?”
“I heard they are. I also heard about some activities we don’t know about, but there will be free food for us to taste.”
“You should be correct. When I went to buy tofu, the young man said he would soon move to a shop like this.”
“These shops are in a pretty remote area, and I walked from the east side of town to get here.”
“Fortunately for my family and me, our house is just around the corner, so it will be convenient for us to come here and buy tofu.”
These townsfolk had eaten Su Binglan’s tofu before and realized how good it was. Moreover, it was cheap, and they could buy one or two pounds of tofu daily for breakfast.
The townsfolk could use a pound of tofu to make a big meal. After that, the townsfolk could work hard because they would be full of energy. Although the tofu looked like a lot, it would quickly sell out because the townsfolk would buy them daily.
“I heard from that young man that his sister will also open a dessert shop. He also told me that the snacks would be affordable and delicious.”
“Yeah, he also said there would be some snacks we can taste for free during the grand opening. We can buy some if we like the taste.”
Previously, Su Wenzhe and Liu Yinyin would tell others about the new tofu and dessert shops whenever they went to town to sell tofu. They also told their customers the shops’ addresses, opening dates, and the activities they would host.
Su Binglan had taught her family these things, further convincing them of her capabilities. The Su family would listen to whatever Su Binglan said.
Of course, some had never thought of tofu before. The townsfolk knew about these shops because everyone was talking about them. Very few people were unaware of the two shops’ grand opening because Su Binglan had advertised them well in advance.
There were already many people outside Binglan’s Desserts and Su’s Tofu at dawn.
Shen Qiuhua and Luo Jin’an also helped in the shops, while Su Binglan made plenty of desserts and put them on wooden plates. Different desserts would also have different prices.
Su Binglan also cut small portions of her desserts and poked small wooden sticks in them so everyone could sample her desserts.
Shen Qiuhua was helping her daughter put the free samples on the table when she noticed the townsfolk outside through the window lattice. He was surprised to see so many people. “Binglan, are they waiting for us to open the doors?”
Su Binglan looked outside and said, “I think so.”
“Why are there so many people? Isn’t our shop a little remote?” Shen Qiuhua asked.
Previously, Shen Qiuhua had once visited the shop with her daughter. It was before the grand opening, and Shen Qiuhua would frequent the town, so she knew the more bustling areas of town and which area was more remote.
She was aware of the shops’ remote location and worried there would be fewer people during the grand opening. However, she never expected to see so many people lining up, even though the shop had not yet opened.
Su Binglan responded smilingly, “Don’t worry. Even though we’re in a more remote area, people will come because they already know where to find us.
No one would use such advertising methods when opening a shop in this era, not to mention handing out free samples. Still, Su Binglan knew her advertising was excellent.
She thought of attracting the customers to her shop and letting them taste her products for free. She knew she could retain her customers because she was confident in her food.
Shen Qiuhua sighed. “You always seem to have a way with these things. Opening a shop here saves you plenty of money too. You can save one silver tael a month on rent, and it’ll add up at the end of the year.”