(Don’t read it yet, it hasn’t been revised. Wait until the title is added, and it’ll be fine.)
Even the onlookers can’t stand it, angrily summoning Wu Mu’s haters to step up their game and blacken this person out of the circle.
And the haters came quickly.
They saw the new Weibo post from Wu Mu and nearly blew a gasket.
We’re still dragging you down, show some respect!
This attitude is more insufferable than the sponsors who kicked him out, like working hard all night only to have your partner laugh at Douyin, then look up as if to remember and ask, "Is it over?" Insulting!
They’re desperately dragging him down, just wanting him to regret his various mistakes!
If you don’t care at all, aren’t they trashing you for nothing?
And then there’s Jia’an Appliances. They’re mad at Wu Mu, that dog, but they’ve somewhat gotten used to it.
Jia’an Appliances dares to ignore the situation at such a time?
The haters all came forward, turning their focus on Jia’an Appliances, and started a campaign to boycott them, arranging all kinds of reporting packages directly.
Unfortunately, Jia’an Appliances remained even more silent than Wu Mu’s previous partner brands, with no sound or response, continuing with the promotional routine before the live broadcast.
The onlookers noticed, sighed, "It’s hopeless, you haters’ past achievements are really worthless, not a single success, making brands see you as paper tigers now. No matter how fiercely you report, you still have to wait for the wind to blow over first."
"Come on, sisters, put in some effort; otherwise, that dog might even be sculpted into an undefeated figure, and brands might start to reconsider."
The haters are furious, yet feel powerless against Wu Mu.
But it won’t always be !
Sooner or later, he’ll pay the price for his arrogance, today!
The haters increased their efforts in tarnishing, and adjusted their approach, steering the narrative towards Wu Mu’s attitude at such a critical point, not reflecting but instead being arrogant, highlighting his moral decay.
But to be honest, Wu Mu’s actions did affect the public’s perception a bit.
Initially, people thought, maybe this person isn’t as uneducated as portrayed in various videos—perhaps there are misunderstandings?
But as soon as Wu Mu posted on Weibo, regardless of misunderstandings, it left an impression of...
A newly minted Wu Mu fan, Li Feifei, hesitated in thought.
However, the Wu Mu fan group chat on her phone didn’t seem to see it that way.
"What arrogance? He simply doesn’t care about the haters."
"Doesn’t care about the haters? No, he doesn’t care about the haters, the public, or even us fans."
"Used to it, that’s just his character. Whether you like or dislike him, you can’t do anything about it."
The atmosphere in the fan group chat was relaxed, seemingly unaffected by the external buzz.
Is their idol stirring things up again?
While online discussions were intense, offline, there were quite a few others watching Wu Mu.
The big companies within the industry.
However, apart from watching Wu Mu’s online discourse, they were mainly focusing in another direction.
"Will Wu Mu succeed in selling products?"
Mo Mo’s manager, Wang Ping, asked with curiosity.
Beside her, Mo Mo, who was tapping on her phone as if chatting with someone, showed no worry, smiling as she replied, "He’ll definitely succeed; Mr. Wu Mu himself said there’s no problem."
Wang Ping glanced at the chat screen on her phone, speechless.
What credibility is there in Wu Mu’s own words? That’s your Mr. Wu Mu, not mine; I don’t even like him.
Mo Mo seemed to sense her speechlessness, looked up, thought again, and smiled, "Mr. Wu Mu has sold products many times, and endorsed even more—never once with poor results."
That’s what they say, but...
Wang Ping shook her head, "Right now, hardly any Celebrities in the industry have achieved substantial results in selling products. Fans push endorsements and sales of self-owned fashion brands, but in live selling, this model doesn’t quite work."
The product-selling market has always been a coveted prize in the entertainment industry. Before the live selling concept, internet celebrities were always at the very bottom of the entertainment industry’s disdain chain.
Celebrities never paid attention to the various internet celebrities.
But after the product-selling concept emerged, everyone suddenly realized that even the top-tier Celebrities, fighting tooth and nail for a packed schedule all year round, only rake in several tens of millions or a hundred million.
Whereas product-selling internet celebrities are evading taxes in billions?
The Celebrities directly became clowns.
This led to online sayings like "It’s better to be an internet celebrity than a Celebrity," "The end of being a Celebrity is selling products," "Why would anyone become a Celebrity when there’s a chance to be a big internet celebrity?"
Many Celebrities and entertainment companies tried their hand at monetizing through live selling but found themselves incompatible with the environment, achieving no results.
Even those that slightly managed to pull through were nothing compared to the top influencers, which only lowered the Celebrities’ prestige further, proving that Celebrities are indeed inferior to internet celebrities.
Under such circumstances, could Wu Mu succeed in live selling?
And he’s choosing to do it at such a critical moment.
Wang Ping wasn’t optimistic.
Under public and industry company scrutiny, the scheduled live broadcasting date for Wu Mu quickly arrived.