Translator: Atlas Studios Editor: Atlas Studios
Team Seven held a temporary meeting in a small conference room to discuss marketing strategies.
Xiao De braced herself and asked Luo Lisha, “Sister Lisha, how much is the company’s marketing budget for us this time?”
Luo Lisha took a sip of her coffee as if she were trying to contain her emotions. “200,000.”
“Will 200,000 RMB be for a single advertisement, or will it be the cost of all the marketing advertisements added together?”
Luo Lisha glared at her with deadly eyes. “What do you think?”
Team Seven was silent for a full three minutes.
It was simply a huge joke to advertise top-notch jewelry with 200,000 RMB.
“Sister Lisha, 200,000 isn’t even enough for us to put up an advertisement. Looking for a major influencer to write a soft article already costs 30,000 to 40,000, let alone hiring a celebrity to promote us…” Xiao Xiao revealed a troubled expression too.
At this moment, Liang Shuyin jumped out and smiled. “I believe that as long as our products are good, we can make a name for ourselves even with 200,000 RMB as our marketing budget. Let’s not find an excuse to make things difficult for ourselves first. We should think of a way to get through this together.”
Luo Lisha raised her eyebrows. “All of you should learn from Shuyin. Only with this kind of willpower—like hers—can you succeed.”
Liang Shuyin lowered her head and revealed an embarrassed smile. “Sister Lisha, you’re too kind. I just want to encourage everyone.”
Luo Lisha’s expectant gaze landed on her. “All right. In that case, Shuyin, tell me. What ideas do you have?”
Liang Shuyin only wanted to say some pretty words to gain Luo Lisha’s favor. She didn’t have a single thing on her mind about a two-hundred-thousand-yuan marketing plan!
After pausing for a moment, she finally stammered, “I… I think that we can first select a group of KOL1 from a more niche market but have relatively stable yet active fans. Their prices are usually cheaper, and the publicity effect will be better. After we have achieved a certain level of popularity on the Internet, we can apply for more funding from the company before working with fashion week and celebrities to increase our popularity further.”
Luo Lisha frowned slightly. “What else?”
Liang Shuyin forced herself to continue talking. “We can shoot a promotional video and integrate it into our design concept. Then, we can combine it with the concept of a ‘family heirloom’. We can film the flagship jade product in a way that makes it feel like a national treasure and then upload it on a short video platform.”
Luo Lisha played with the fountain pen in her hand. “Do you have a budget for the costs of short video footage?”
“This… I haven’t thought about it.”
Luo Lisha had clearly lost her patience by this point. She looked around at the others. “What about you guys? Any better suggestions?”
At this moment, Song Wei slowly raised her hand.
Luo Lisha glanced at her but did not take it seriously. “I’ll ask again, do the rest of you have any other useful ideas?!”
Unfortunately, when the others saw that even Liang Shuyin had hit a dead end, they all kept quiet.
Only Song Wei continued raising her hand.
However, Luo Lisha got up immediately as if she hadn’t seen her. “Fine. I’ll give you another day to think. I want to see a mature marketing plan tomorrow. Otherwise, all of your bonuses will be deducted directly this month.”
There were soft wails of anguish all around.
Only Song Wei called out to Luo Lisha feebly, “Sister Lisha, I have something to say.”
“I don’t have time to listen to the unrealistic imaginations of newbies. If you have any ideas, consolidate them with the rest before telling me.” Luo Lisha’s eyes did not contain her existence at all.
Again, Song Wei hurriedly said, “Sister Lisha, I don’t need the budget. You don’t have to give me anything. You just need to lend me a specimen of Exquisite Eye. I promise that I will make this single product a hit for this season.”
There was only contempt in Luo Lisha’s eyes. “A hit? A newbie like you—who has just entered the industry and is nothing—dares to mention that? I’m starting to suspect whether you’ve gone mad from being so poor that you’re looking for an excuse to steal the specimen.”
“Sister Lisha, how about this? I’ll think of a way to get a loan to buy the specimen. If I can let the entire S City’s top social circle know the name of Exquisite Eye within this week, you guys can return me the money for the specimen then. If I can’t do it, I’ll immediately resign and leave. I’ll return the specimen, and you guys can still take the money.”
Luo Lisha looked at Song Wei. “What a tone! With how impoverished you are, where are you going to get a loan from?”
“You don’t have to worry about that. Internet loans are abundant these days.”
Luo Lisha snorted once. “Since you dare to boast like that, I’m not such a petty person either. I’ll lend you the specimen. Instead, I want to see what kind of ability you have to carry such an arrogant tone!”