Shen Minglang clutched his phone, his eyes wide, trembling slightly with excitement.
"No wonder, no wonder my cousin said he’s been waiting for this day!"
"This interview, once released, is like a devastating blow to those milk tea brands copying us!"
"At the same time, it also establishes us as the pioneers of the milk tea 3.0 era!"
Shen Minglang had by now gained a basic understanding of the milk tea industry.
He was older and had lived through the era when instant milk tea was all the rage.
Back during his school days, the milk tea shops at the school gate were all serving that powdered milk tea.
But a few years passed, and they were slowly phased out.
These days, he could hardly see any of the milk tea from the 1.0 era anymore.
"But come to think of it, the milk tea industry entered the 2.0 era quite a number of years ago," Shen Minglang reflected.
"It’s indeed time to overthrow everything that’s existed before!"
The most interesting part was that the interviewer in this article also revealed a truth.
That is, Youu Tea, at the beginning of its establishment, had also been controversial in the milk tea community due to its pricing!
When their store first became popular, some local media in Hang City interviewed several milk tea industry practitioners, and the vast majority thought Youu Tea would just be a flash in the pan.
Shen Minglang felt that these well-known milk tea brands must have had a fair share of complaints about Youu Tea behind their backs.
He asked himself, if he were the owner of these brands, he would have felt quite puzzled too.
"We’re all engaging in price wars, all kinds of promotions, trying every way to cut costs, and suddenly, there’s a guy who sells a cup of milk tea for 30 bucks!"
It would be strange not to be dumbfounded!
And Shen Minglang had indeed made progress recently; he even came to a realization, "Right! They are actually still engaged in infighting!"
"Everyone’s copying Black Sugar milk tea, desperately trying to occupy the Black Sugar market. Probably, a chaotic battle will ensue, blood will be spilled!"
"But it seems to have little impact on us! At worst, it affects only our Black Sugar Boba product."
"Fundamentally, we’re really not on the same track as them!"
"So, timing is actually very important, now is the best time for us to expand because we have unique qualities!"
With this thought, Shen Minglang suddenly didn’t want to rest anymore.
With the New Year approaching, he was planning to go to Fujian Province in two days and could take the rest of the year off after that, go on holiday.
"Got to get busy; I must ask my cousin to assign me more tasks!"
Shen Minglang immediately sent Cheng Zhu a WeChat message.
"Cousin, I saw the interview! Damn, it’s awesome!"
Cheng Zhu got up early today too; he sat in front of the computer, pondering whether Youu Tea should launch a new product after the New Year.
He looked at his phone and knew that his goal was achieved.
"Shen Minglang’s work enthusiasm is easy to arouse. As soon as he sees a scene of bragging, he gets ecstatic, and soon he acts as if he’s been injected with adrenaline."
Next, there was a lot of hard work to be done on the front lines.
Shen Minglang was not greedy for money and was reliable, but he was a playboy who could hardly bear hardships.
Therefore, Cheng Zhu decided to give him another shot of adrenaline.
"Big cousin, I don’t actually like giving interviews. If there are such opportunities in the future, you might have to help me and take on some of the burden for me," he typed.
Shen Minglang felt a surge of electricity go through his body when he read this message.
He began to imagine, if he were sitting in front of the interviewer and uttering the words "waiting for the moment when these 2.0 era milk tea brands start to imitate me," what would the feeling be like?
At that moment, he felt as if his skull was about to fly off from exhilaration!
The passion for his work surged wildly inside him, nearly blowing his skull off!
Damn it! In 2015, I’m going to work my ass off!
Of course, for Cheng Zhu, this interview had many purposes at this time.
"I’m very curious to see the reaction of the founders of these milk tea brands after they read this interview."
"And what will be their next moves?"
[Mo Tea], headquarters.
Zhou Jianxiong had been in meetings every day for the past few days.
The public relations and propaganda departments of Mo Tea were scolded daily by the senior leadership.
The propaganda department felt helpless.
They had indeed planned to spent the 10 million advertising budget, and at first, they were very confident, feeling that the effect would surely be super good.
But who could have expected Youu Tea to act so unreasonably?
On Monday, they released such sensational national news, seizing various headlines, instantly creating huge buzz and traffic!
How do we compete with that?
Spending money and still coming out worse than those who didn’t spend is the most frustrating.
It feels like a pay-to-win player was shown up by a skillful free-to-play player.
As for the public relations department, they were even more speechless.
You had to attach the phrase "Original Upgrade," and now you want us to handle crisis PR?
Sure, cleaning up messes is indeed part of our daily work in public relations.
But damn it, this is way too hard to clean up.
For a while, they couldn’t think of any good PR strategies.
And just as they were brainstorming, Cheng Zhu’s interview was published.
The PR department at Mo Tea was overwhelmed.
—Brother, are you trying to kill us?!
It felt so bad, so uncomfortably bad!
But Brother Xiong’s level of discomfort was not much less.