The queue outside the milk tea shop had about as many people as the last time they had a collaboration.
Many girls thought it was quite simple, "Passion fruit milk tea is perfect for posting on social media!"
First of all, passion fruit is considered a niche fruit these days.
To many, niche implies: high-end, stylish, classy, tasteful!
Although there isn’t much logic to it, that’s just how some people are.
Also, passion fruit has become a bit trendy recently, with many beauty influencers recommending this fruit, and quite a few girls spreading the word.
Posting it means telling everyone, I’m working on becoming more beautiful.
Of course, a thirty-yuan cup of milk tea is not cheap.
That price could buy quite a lot of passion fruits.
The main thing is that everyone who had tried it said the taste was very unique, sweet and sour, completely different from the regular milk tea!
Speaking of which, this kind of fresh fruit tea with a sweet and sour taste is the biggest departure in flavor from the traditional milk tea.
Some boys might not kind of tangy drink, but girls seem to feel differently.
Youu Tea’s passion fruit tea was very unique in flavor, and it was refreshing to drink!
This was related to the unique characteristics of passion fruit and the use of jasmine tea as the base.
Passion fruit itself is thirst-quenching and has a distinctive aroma. Paired with the fragrant jasmine tea base, it offers a refreshing drink with a unique aftertaste.
In comparison, Yue Tea’s vitamin C enriched lemon tea was simply all-around much weaker!
As a result, Youu Tea’s business only saw a slight increase on the first day of the new product launch.
But on the second day of the new product launch, overall business surged significantly.
Chen Yue arrived at Century Square and could clearly feel the business at Yue Tea’s Century store was slipping!
The reason was simple, the flow of customers was being drawn away by Youu Tea.
She walked over and saw that Youu Tea’s business was already firmly outdoing her own.
"But my collaboration hasn’t ended yet!"
"I’m still increasing the investment in online marketing!"
Meanwhile, Youu Tea hadn’t made any grand gestures, merely launching a new fruit tea.
Outrageously, the effect it achieved was on par with last time’s collaboration with Momo and the launch of the "Dominant Cherry" series!
Chen Yue, as a former international student, had a phase during her studies where she regularly ate passion fruit.
Well, indeed, it did have some effect.
But she wondered if this wasn’t just too coincidental?
"I launch a vitamin C-enriched lemon tea, and you launch a product rich in vitamin C too, passion fruit."
"I collaborate with Jumei Youpin, and your new product’s main selling point is also about beauty enhancement."
She didn’t believe it was a coincidence!
But still, developing new products takes time.
"It’s not like they could’ve whipped up a new product overnight just as I started making some noise, that’s impossible, it’s too fast!" Chen Yue was puzzled.
However, as some marketing accounts on the internet suggested, she also felt as if it were a battle between the needle and the wheat awn!
Yes, marketing accounts on the internet had already started setting the rhythm, saying that Youu Tea launched this new product specifically to compete with Yue Tea’s lemon tea!
This was actually intentionally guided by Cheng Zhu.
"You’re doing collaborations, aren’t you getting quite a bit of traffic?"
"Alright, let me join in on the action!"
"Let me take a sip of your wave of customers!"
After all, we crush you directly with product strength, as long as we market side by side, it’s definitely Youu Tea that will profit in the end!
Even if you, the lady boss, personally enter the fray to market yourself, it won’t do any good.
Sure, I see you do have some looks.
But what does your beauty have to do with everyone else?
My passion fruit, however, is a different story.
This is a one-sided massacre!
A massacre that dominates on all fronts!
This sudden turn ruined Chen Yue’s fine mood; she had quite a terrible couple of days.
"He’s definitely targeting me!"
"And he’s doing it in every possible way!"
"The nerve of that man, it’s just too much!"
She even began to wonder what kind of a face this man would have in real life?
The person in charge at Jumei Youpin was also very frustrated.
They had a meeting today too.
In the meeting, a senior executive raised doubt, "Why don’t we just do a collaboration directly with Youu Tea?"
If Chen Yue heard this, it would be like a dagger to the heart, a finishing blow!
But no one could blame him for saying this.
Jumei is a vertical e-commerce platform that mainly sells cosmetics and skincare products.
The purpose of these products is to make women more beautiful.
Then take a look at the passion fruit tea, isn’t the congruence uncanny?
What the hell is lemon tea, at best, it’s just marginally in tune with our platform’s vibe.
This passion fruit tea is a perfect match for us!
[Jumei]×[Passion Fruit], now that’s what you call a real double whammy!
By the end of the meeting, even the person in charge of this collaboration felt bewildered.
The same thought crossed her mind, "Yeah, why didn’t we just collaborate with Youu Tea?"
As time passed, the collaboration between Yue Tea and Jumei Youpin came to an end.
And during this period, the popularity of Youu Tea’s "Passion Fruit Double Blast" continued to climb.
It must be said, the name of this fruit tea was chosen well.
One blast and there goes your Yue Tea.