One could say that these six people held half the empire in the world of internet-celebrity bubble tea!
The reason is very simple, Youu Tea’s market share is already close to seventy percent!
During the exchange, Chen Yue could feel that the founder of Tea Language, Yu Feng, was always staring at her.
After this rich second-generation added her on WeChat, he would frequently strike up a conversation with her.
"Heh, yet another one who’s after my favor." She scoffed inwardly.
Men, they only slow down my money-making speed!
Sis doesn’t need a man!
During dinner conversation, Chen Yue also conducted a bit of probing.
After probing, she reached a conclusion, "Just as I thought, they have considered collaborating with classic old dramas, but unfortunately, Youu Tea has monopolized them all!"
Only Yu Feng kept swearing, "Fuck, how come I didn’t think of collaborating with old dramas!"
This made Chen Yue look down on this kind of foolish and rich second-generation even more.
Little did she know, Yu Feng was actually one of the earliest to reach out to "The Legend of Sword and Fairy" and other dramas.
He contacted "Immortal Sword" back when "Langya List" was popular.
The people seated here needed each other but were also wary of one another.
Peers will always just be peers.
Once the topic shifted to collaboration, everyone suddenly became very talkative.
After all, everyone present had ample experience with brand collaborations, while Cheng Zhu, the pioneer of collaborations, had fewer instances.
Due to their recent numerous collaborations, each person present had their share of disastrous collaborations, like Chen Yue collaborating with sanitary pads, and Yu Feng with condoms.
When these things came up, everyone had a good laugh chatting about them.
"I was really out of my mind, giving away a condom with a cup of bubble tea!" Yu Feng said loudly, smacking his thigh in frustration.
"I even thought my copywriting was genius, but to have phrases like ’not a drop left’ reported!"
"What kind of era are we in, right?"
Everyone chimed in one after another, the atmosphere quite lively.
This was mainly because although they had all stumbled in their collaborations, overall, the gains outweighed the losses.
As the conversation went on, it was Chen Yue, the main influencer, who began to steer the direction of the topic.
After pondering for a moment, she asked, "Has anyone else felt that the impact of collaborations isn’t as strong as it was in the beginning?"
Yu Feng, sitting next to her, immediately replied, "Definitely, the customers found it novel at first, but now they’re all too used to it."
"Unless they are genuinely interested in this particular collaboration, otherwise, no one wants to waste their money," Yu Feng said, curling his lips.
There was another unsaid reason, which was the topic they had just discussed, catastrophic collaboration failures were happening too frequently, and people were starting to be turned off by these events!
Moreover, each collaboration caused the prices to increase by a few yuan.
After it happened numerous times, many people started to find the bubble tea shops’ greed unappealing!
Even worse, some internet-celebrity bubble tea shops would stop selling their base products during collaborations!
Like someone wanting to buy a specific drink, but the store only offered the collaboration packaging of that drink and temporarily discontinued the basic version.
This also led to some discontent.
Seeing that everyone shared the sentiment that collaboration effects were worsening, Chen Yue had an idea.
She felt there was an opportunity to band together against Youu Tea!
She looked around the group and asked, "Does anyone have any particularly good plans for an upcoming collaboration?"
Some shook their heads, others remained silent.
If anyone had a good idea, they wouldn’t share it now.
Observing everyone’s reactions, Chen Yue began to suggest, "Why don’t we all take a break for a while? Let’s not do any collaborations in the near future."
"Why?" Yu Feng, who appeared frank and direct, immediately asked, still gazing straight at the beautifully made-up Chen Yue.
"Because Youu Tea is going to continue their collaborations, you can tell from the contracts they’ve signed with so many classic old dramas," Chen Yue said.
"Do you mean, let everyone else lay low and let them be the sole big player for a while?" Yu Feng asked again.
"It’s not exactly like that," Chen Yue shook her head.
Chen Yue looked at everyone, spreading her hands slightly, "I think we should all have a consensus by now, and that is not to compete with Cheng Zhu in marketing."
This statement led some to nod and others to stay quiet.
No one spoke out, which implicitly signified group approval.
Yet this point was actually quite lethal.
Since internet-celebrity bubble tea included the term ’internet-celebrity’, marketing was extremely important!
However, we are facing a king of marketing!
Talking about products like bubble tea, he could promote even sensitive product categories like QQ products, creating an industry buzz, slaughtering competitively with explosive traffic. Who could compete with him in marketing?
Yu Feng, glancing at the attractive Chen Yue with a good figure, spoke up again, "But we can’t just let him encroach on our market shares because he’s good at marketing, right?"
"Of course not," Chen Yue gestured.
The founder of Le Tea, Wu Han, immediately queried, "So Mr. Chen, what are your thoughts?"
"My view is this: since there’s a significant number of customers who are fed up with the chaos of collaborations, shouldn’t Cheng Zhu, who wears the crown of collaboration pioneer, take some blame?" she said with a smile.