This is a very common phenomenon, so there later became a popular phrase filled with indignant words: "Who’s touching my cake again?"
When someone’s cake was touched, they naturally had to retaliate.
And Cheng Zhu’s indiscriminate attacks in the milk tea industry meant that, as far as the eye could see, everyone was an enemy!
"How should we handle this?" Shen Minglang began to ask.
Boss Shen’s recent approach was to not be ashamed to ask first, then to play the fool for others.
To his cousin, it was "How should we handle this?", "What should we do?", "How do we deal with this?"
Outside, it was: Listen to me slowly.
He was becoming more and more like Cheng Zhu.
At this moment, Cheng Zhu glanced at him, then turned to look at Ningning, who had her hair tied up in a high ponytail.
"I knew something would happen one day, so I was prepared a long time ago," Cheng Zhu said with a smile.
"Really?" Shen Minglang’s eyes lit up.
"Is it true or not, of course it’s true!" Cheng Zhu internally mocked him.
He turned to look at Shen Qingning, only beginning his story when he saw the cool young girl’s gaze was fixed on him.
Cheng Zhu’s current state was: I’m already a bit tired of showing off in front of Shen Minglang.
But if Ningning was there, that was just perfect~
He said lightly, "I was the one who started co-branding, right?"
"Yeah, they even call you the pioneer of co-branding!" Shen Minglang chimed in, "That’s why everyone is badmouthing and cursing you."
"So how did I first go about co-branding?"
"Collaborating with brands, then introducing new products, and then giving away small accessories."
"Right, I deliberately set the standard for co-branding high from the start, making it look cost-intensive," Cheng Zhu commented, "All on purpose."
"What do you mean?" Shen Minglang was puzzled.
Shen Qingning seemed to understand a bit, her eyebrows furrowed as her brain started to work rapidly.
"Since I set a high starting point for co-branding, everyone had to follow suit, right? So they also had to give away accessories, use fancy packaging, and be forced to sell at a higher price, right?" Cheng Zhu explained.
"That’s for sure, I mean, they can’t even copy properly," Shen Minglang said, annoyed, as if his own show of pretense wasn’t a form of imitation.
Cheng Zhu nodded and said, "So, this is the crucial point."
"You plan to start with pricing?" Shen Qingning asked.
"Exactly, starting with the ’Immortal Sword’ co-branding, all of our subsequent co-brandings will take a bit of a loss—we won’t increase the price, and we’ll sell all co-branded products at the regular item price!" Cheng Zhu declared.
As everyone knows, the better the sales, the lower the cost.
Cheng Zhu was fully committed to rolling and could still make a killing!
But for most internet-famous milk tea brands, doing it this way would at least double the risk factor in co-branding!
As for the traditional milk tea shops also trying to co-brand, they couldn’t afford to play at all.
After all, they were only making a few bucks per cup of milk tea.
You want to give away accessories and have exquisite packaging too?
Planning to lose money on every cup sold?
Cheng Zhu’s idea was simple.
You want to throw dirt on me, right?
Think I’m the one who started the co-branding, the one who corrupted the market atmosphere, turned many industries murky, made customers so upset they couldn’t help but curse?
Alright, then I’ll focus on one thing—heeding advice!
First step, I won’t upcharge for co-branding!
There, there, I admit I led the trend the wrong way, I’m corrupting my peers.
I reflect on it, I admit my mistake, alright?
"I’ll apologize to my peers, you all kneel and listen."
(ps: Double monthly ticket event is almost over; I need monthly votes!)