In the bedroom, Chen Yue could barely catch her breath.
Although the air conditioning was on, her back was sweating profusely.
She was drenched in a cold sweat!
She was getting a little confused and wasn’t sure if she truly understood Cheng Zhu’s real purpose in investing in Ming Tea.
Chen Yue felt that she couldn’t see through this "enemy."
She even thought that Zhao Long from Shendu Capital might not be able to see through him either!
She took a deep breath, her chest rising and falling, as she tried to calm herself.
After picking up her phone and opening WeChat, Chen Yue indeed saw the group chat named [Milk Tea Association], bustling with activity.
Initially, when she had created the group, she didn’t mute the notifications.
But later, she had muted them, yet she’d often check the group chat.
And in the most recent days, she had almost stopped checking the messages altogether.
In fact, the group wasn’t as lively as it had been before.
Now everyone was wary, busy with meetings, each harboring their ulterior motives.
But today, as Ming Tea had announced its prices, these people would definitely be passionately discussing it in the group.
Yu Feng, "The pricing is very precise, it’s a big threat to both us and the traditional bubble tea brands!"
"Ming Tea’s franchise speed has also picked up recently, not as sluggish as in the past few months," typed Wu Han.
"If the price was in the low twenties, it would be much easier to handle," someone lamented.
"I just don’t understand how Wang Yunan dares to do this? In the next year, their number of franchise stores could almost double. The initial investment is huge!"
"The initial investment must be higher than that of Youu Tea! With so many franchises, spread across the country, without a strong supply chain and nationwide cold chain logistics, it’s basically impossible to manage!"
Yu Feng, "Wang Yunan is truly going all out this time, not even piloting but launching nationally in unison, playing for efficiency, it’s kind of crazy."
"It’s just uncertain if it will all be sound and fury, signifying nothing," some still remained skeptical.
"This kind of budget bubble tea doesn’t offer much added value; it’s mainly about the product strength," typed Wu Han.
For high-end trendy bubble tea brands, these brands offer a certain added value.
Some famous restaurant brands actually aren’t that good tasting or enjoyable to drink, but they are booming businesses!
Take some Western restaurants for example, their food isn’t tasty, but the presentation is very appealing, photogenic, and the ambiance is also nice, making for high-status social media posts.
But for budget bubble tea, it takes a different approach, catering to daily budget-friendly consumption, essentially just for drinking.
Thus, taste becomes even more crucial.
They knew all too well what their company’s R&D department was really like.
You would hope to have "leadership of a sheep," "agility of a panther," "foresight of an eagle"...
But in reality, it’s more like "idle fish," "harmful horses," and "exposed birds"...
These people lack R&D efficiency, market insight, and decisiveness, completely unable to produce a hit product.
Of course, these bosses think of themselves as "tigers on the mountain," but who knows, their staff might just see them as "rice buckets."
For new bubble tea brands, a big dilemma is lacking proprietary signature products, but at least they can follow in Youu Tea’s footsteps and copy them.
But Ming Tea is different. To keep costs down, the variation in raw materials will be significant, with only a small amount of fresh fruit in the fruit teas, mixed with jam.
Furthermore, whether it’s the tea base or the fresh milk, the quality will greatly differ.
Not to mention rushing to launch so many fruit tea products at once, they’ve only announced the prices of the main products so far, with apparently five or six more fruit tea variants coming soon, and a summer limited edition being launched in July!
They didn’t believe Ming Tea’s R&D department was that outstanding.
Therefore, people like Yu Feng were secretly praying, hoping that these new products from Ming Tea would flop once they hit the market.
That way, their plan to penetrate lower markets could be fully initiated.
"Then it won’t just be us clashing with Youu Tea, it might turn into internal strife within our group."
Everyone tacitly felt: If I can’t defeat Cheng Zhu, can I not destroy you?
Excellent at external combat, unbeatable in internal strife!
Wu Han and Yu Feng were thinking more clearly. Despite the current friendly atmosphere in the group, when the time comes, it would definitely turn into a bloodbath with backstabbing.
At this moment, Chen Yue watched everyone discussing the product strength of Ming Tea, how its taste might not be good, and couldn’t help but show a mocking smile on her face.
She now looked at these men in the group, who spoke confidently, some even with a commanding tone, feeling like she was watching a group of clowns.
She began typing, "Everyone, listen to something I have to say."
As soon as she spoke up, Yu Feng, seemingly smitten by her, immediately responded, "It’s been three days since the president last came to chat in the group."
Wow, he was even keeping count of the days.
A look of disdain appeared on Chen Yue’s face, then she began typing: "I’ve learned through some special channels that the investor behind Ming Tea is Cheng Zhu."
Not beating around the bush, she threw this news into the group like a bombshell, causing an uproar!
Sure enough, the group that had just been bustling fell deathly silent, momentarily no one spoke, all frantically processing the shocking news, even feeling their brains lagging.