Chapter 100: The sharpness of all is the same.
Glory behaved more graciously, the more Chen Beini’s fans seemed like a cult and childish.
The more relentless Glory was, the more unreasonable and fierce Chen Beini’s fans became.
For a time, Glory’s approach bagged countless favorable impressions.
Netizens voiced their support for Glory:
“First time hearing that changing an endorser should lead to online bullying!”
“Can popular artists not manage their fan base? Returning goods at the drop of a hat, threatening casually, I support Glory, this kind of culture cannot be tolerated.”
“To support Glory, I bought one for every employee in the company!”
“It was this same group of people who cyber-bullied An Lan, a bunch of black sheep, a disgusting fan club, roll out of showbiz.”
“What’s there to make a fuss about? Wasn’t it Nini who passed the resource to that green tea b*tch? It’s just an image ambassador position. Nini will get better ones, fans of Beini should disperse.”
The Chen fans wanted to intimidate Glory, but little did they know, they were stirring up trouble for themselves.
Moreover, once such a matter involves bystanders, the situation becomes like a snowball, growing larger and larger.
In the afternoon, Glory officially released a statement, which primarily conveyed three messages.
First, cooperation is a mutual choice, Glory had issued Chen Beini an invitation to renew her contract, but no response was received;
Second, Chen Beini was the image ambassador for Glory’s product line, which didn’t conflict with Glory’s search for other endorsers;
Third, whether or not the comments were malicious, the fault lied with Glory, and they welcomed public scrutiny.
After this statement was released, it pushed Chen Beini even more into the limelight because Glory made it clear they had reached out to her for renewal, but she was unresponsive. Moreover, they are a multinational brand, with different spokespersons for various lines, so why should they be attacked for appointing another endorser? Lastly, Glory’s humble and aggrieved attitude further pushed netizens to oppose Chen Beini.
It was a perfect score composition from the industry.
It practically provided a template for all the rich benefactors to handle fan returns because Glory had successfully stood their ground in all aspects during this incident.
As for Chen Beini, once her fans began to develop love-hate relationships with bystanders, her public favor would also start to fade.
At noon, Yancheng cleared up.
Shi Lan, who had overslept, was dragged out of bed by Tang Ze and Sun Ling, who had rushed back to the hotel.
“Miss, didn’t you leave last night? Why did you only arrive this morning?” Sun Ling asked as he sat on the bed.
“Don’t mention it.” Shi Lan sat up on the bed, half-asleep, and then looked up at the two, sensing the atmosphere was off, “What’s up?”
“Mr. Lei from Glory has invited you to dinner,” Sun Ling said. “Didn’t you see the incredible fight this morning?”
“What’s there to see? I could guess Chen Beini’s fans had made a stink with my toes. If I don’t even have that confidence, how could Huahai have grown so much?” Shi Lan touched her chest and asked the two wooden figures beside her, “Chen Beini’s fans are being squashed by public opinion and bystanders, they won’t submit and restrain themselves, they’ll just become more disdainful, and there will be more to come.”
“So… what exactly is the endgame of this?” Sun Ling asked eagerly.
“The endgame is to also ruin the high-end branding opportunities Chen Beini is currently connected with!”
“Will it have that much impact?”
“Fans are a double-edged sword; they can work for Chen Beini, or they can work for us, their sharpness is the same…” the boss answered the two, “just continue to stir the pot from behind.”