Chapter 99: 099 Never mind, just make do for now.
After returning to the hotel, Shi Lan took a bath and threw herself onto the bed. But after having someone real to hold, hugging a pillow felt too soft and lacked realism, especially compared to Yan Shixiu’s chest, which had no curves or firmness.
“Forget it, it’ll do for now.”
Time, just past eight, Tang Ze and Sun Ling were waiting at the airport.
Tang Ze sought approval from the company and Glory and decided to release a behind-the-scenes photo of Shi Lan.
It was a snapshot of Shi Lan emerging from the water, edited by the photographer into a sepia tone, giving it a high-end feel.
@Tang Ze: “Brand new.”
The photo wasn’t meant for promotion, but netizens quickly identified the swimsuit Shi Lan was wearing, and although it wasn’t a full view, it bore the Glory logo.
“Is Tianwang Entertainment stirring things up? The ambassador for Glory has always been Chen Beini, right?”
“There were rumors that An Lan was seeking revenge and stealing Chen Beini’s resources, but nobody took it seriously, given the huge gap in their celebrity status. But now, can someone tell me if An Lan has succeeded?”
“An Lan looks gorgeous in this photo, like a blockbuster. Sorry, as a bystander, I must honestly say, An Lan seems more sophisticated than Chen Beini.”
Rumors of Glory replacing their brand ambassador had been circulating, but with no official announcement, Chen Beini’s fans hadn’t been concerned at all. But now, even behind-the-scenes photos from Tianwang were leaked. Doesn’t this indirectly confirm that Glory has changed their ambassador?
Fans of Chen were furious; many took to the official Glory website, demanding an explanation from Glory.
“I only came to know about Glory because of Beini, otherwise, who in the Asia Pacific would recognize your second-tier brand? Wouldn’t I rather buy top-tier?”
“Glory, please be decent. Weren’t the sales explosive when Beini was endorsing? Why replace her with a green tea b***h? Serves you right if your company keeps failing!”
“I heard that Glory has changed ambassadors. Beini fans, step aside.”
“Step aside, my ass. I’m going to return my products now! Anyone with me?”
Chen Beini’s fans set the pace and started targeting Glory’s official customer service while organizing large-scale returns. This tactic was a common strategy in fan circles to fight for their idol’s rights, as fans genuinely believed their idol was the reason for a brand’s sales.
When dealing with popular artists, some brands would compromise and avoid conflict, especially foreign second-tier brands like Glory.
Thus, they would engage in public relations, offer explanations, or even humbly change their brand ambassador again.
Unfortunately for Chen Beini, she was up against Miss Shi Lan.
Shi Lan had communicated several times with Glory’s Asia Pacific manager over the phone: there was no need to fear Chen Beini’s fans’ assault.
First, it was Chen Beini herself who introduced this opportunity, while she was reaching for better endorsements, playing a double game beforehand;
Second, after this incident became public, Chen Beini’s fans’ actions would cost her reputation, especially concerning endorsements and business resources;
Third, Shi Lan was now portrayed as a figure seeking revenge. Chen Beini’s fans boycotting Glory would attract bystanders who liked Shi Lan’s persona to support Glory.
Chen Beini’s fans were essentially giving Glory free publicity. Why not enjoy it?
Even the official customer service at Glory received the message from the headquarters: there was no need to be submissive to Chen’s fans.
Therefore, the customer service’s approach was this: communicate civilly, refuse to fight!
Then they directly provided a link specifically for returns from Chen Beini’s fans—who were they to indulge?
And even cheekier was the return address provided by Glory—it was a youth charity organization!
Your return, our charity.
Chen’s fans stank up the place. Our marketing, sky-high!