[Momo] was the first collaboration partner that Cheng Zhu had made contact with.
According to the initial strategy, his debut collaboration was designed for hyping things up, to make a splash!
As far as he was concerned, there were two uses for collaborations.
The first was the type of gimmick-laden collaboration with Momo, full of explosive points.
The other was precision harvesting of fans, aiming to surge sales, like the previous life’s partnerships between milk tea shops and Genshin and Zhou Jielun’s digital collectibles.
Comparatively speaking, Youu Tea was definitely more suited to the first model at present.
After all, the current stores are concentrated in a few major cities in the country, and the nationwide coverage is actually quite small.
The limited number of stores meant that the customer base they could cater to was also limited.
Targeting fans with precision harvesting yielded minimal profit.
It would be better to further increase the brand’s visibility and make a big noise!
"18 stores are opening in all the first-tier cities on the same day!"
"At the same time, they will introduce a special fruit milk tea!"
"And the collaboration with the currently popular social platform Momo!"
"Little Yue Tea, I’m throwing out three bombs in one breath, do you dare to take this hand?"
The 18 new Youu Tea stores in Beijing, Shen City, Guangcheng City, Shanghai, and Hang City officially opened for business.
Cheng Zhu specifically chose an auspicious day, but it seemed the weather gods weren’t in a cooperative mood.
Today, the weather in Guangcheng City was good, but Shanghai and Beijing were both overcast, and Shen City and Hang City were experiencing rain.
Specifically, Shen City wasn’t just getting a light rain, but a downpour!
The weather had a big impact on business.
Lin Lu got up early today, and couldn’t help but worry about the business of the new Youu Tea store in Hang City as she saw the light rain outside.
She lay on her bed, with a certain bulging part spreading out to both sides, her elastic flesh pressed tightly.
Little Lu checked the weather in other cities on her phone, then immediately sent a WeChat to Cheng Zhu: "The weather in Hang City and Shen City isn’t good today."
"Are you worried about my business?" Cheng Zhu replied.
"Will it have an impact?" Lin Lu was indeed somewhat anxious.
"Of course it will, and the impact is significant!" Cheng Zhu replied.
The spirited girl’s heart immediately lifted, "Ah! What should we do?"
"There’s nothing I can do; I just have to enjoy another round of online popularity due to the bad weather, alas." Cheng Zhu typed with a laugh.
Lin Lu looked at the text he sent, slightly stunned, suspecting if he had made a typo?
So, the "significant impact" that this bad guy was talking about was actually a positive one?
"Are you teasing me again?" Lin Lu typed, puffing up with anger.
"Of course not," Cheng Zhu replied: "The worse the weather, the more people will still line up at the milk tea shops. This only highlights how good the business really is."
He characterized the weather in Shen City and Hang City as "timely rain!"
In Cheng Zhu’s memory, when Hey Tea opened in Beijing in his previous life, the weather was also terribly bad.
It didn’t stop people from lining up outside the store, some even spending a solid four hours just to buy a cup of milk tea!
To some, this situation was completely incomprehensible.
But that was fine, existence is the proof of reason.
You’re simply not part of Cheng Zhu’s target customer group right now.
He didn’t think that because it was pouring, no one would come to line up in Shen City.
Keep in mind, today was Saturday.
With so many people in Shen City, there was no shortage of those who chase trends and buzz.
Moreover, the worse the weather, the more scalpers make, and many who want to profit from the situation will come to line up.
Doing so, it only made it more suitable for hype, didn’t it?
What followed would depend on the scene at 10 o’clock when they officially opened for business.
At this moment, in the Century Square of Shen City, Chen Yue, having put on her full makeup, arrived early at the underground parking lot of the mall in her car.
Last night, she suffered from insomnia.
Just a few days ago, after securing one billion yuan in funding from Shendu Capital, her mentality indeed had a severe bout of inflation.
She was very excited those days, feeling that she could make big moves now, even considering going head-to-head with Youu Tea this year!
But once the excitement wore off and she faced the impending opening of Youu Tea’s Century Store, a sense of panic inexplicably grew inside her.
She knew she had a significant sum of money, her family was wealthy, and she was backed by Shendu Capital, but why did she still feel a lack of confidence?
The reason was simple, she decided to open Yue Tea after being deeply shocked by Youu Tea on a trip to Hang City.
Sister, admit it, in your bones, you’re actually a fan of Youu Tea, right!
If she hadn’t recognized Youu Tea’s value, why would she have chosen to imitate it?
This made Chen Yue turn in her bed unable to sleep last night; even after taking a melatonin pill, she still didn’t feel sleepy.
Later on, this temporarily single woman with overseas experience simply took out a little toy from her drawer, and after some thoroughly satisfying moments, she finally fell into a light sleep.
Interestingly, she used a new pair of earphones from Persistent Visit.
Chen Yue only managed to fall asleep after 3 a.m. and woke up before 8 a.m.
Upon waking up, she started applying makeup.
In her view, she had to appear before her employees today with a refined makeup look and a glowing presence, to steady their morale!