If I looked haggard today, of all days, then what was I even doing?
So, I made sure to put on my coolest makeup today to do the sneakiest thing.
"I’m just too curious about the new product Youu Tea is launching today." This was what Chen Yue was thinking.
After taking the elevator from the underground parking to the first floor, she didn’t head to her own store first; instead, she made straight for Youu Tea, which hadn’t even opened for business yet.
And to her surprise, she saw a line of people waiting at the entrance from afar!
"The store isn’t even open yet, how come there’s already a line?"
And to be honest, the line was quite orderly...
On her way to the mall, she had felt quite pleased with the pouring rain, thinking it would surely affect Youu Tea’s business on its first day!
Of course, her own store’s business would definitely suffer as well.
But that didn’t matter to her.
What others wanted was a grand opening; she didn’t need that.
But she never expected that so many people would have already gathered.
"It’s just a cup of milk tea, are you guys insane?" As the founder of a milk tea brand, this thought arose hypocritically in her heart.
Chen Yue began to forcefully shift her focus.
"What kind of fruit is he using for the fruit tea?"
"What will the base tea be?"
"What ingredients will he add? It must still be cheese tea, right?"
Chen Yue didn’t bother with the line and walked straight to the front to peek through the tightly closed doors of the store, trying to catch any details.
However, a middle-aged scalper behind her thought the young lady was trying to cut in line and said, "Hey hey hey! Line up in the back!"
Which of your eyes saw me lining up to buy Youu Tea?
I’d have to be out of my mind to boost his sales on the very day the competitor is opening.
If people discover the owner of Yue Tea here, how am I supposed to continue in the milk tea industry?
Chen Yue ignored the middle-aged man and pressed her cheek against the glass door, peering into the preparation area from the side.
And indeed, she discovered something!
"Cherries? Did that staff member just take out cherries?" Chen Yue was shocked.
She never would have guessed that the new product Youu Tea was about to launch would use cherries!
You know, cherries are among the luxuries of the fruit world.
Their prohibitive price led to the creation of a term on the internet to describe wealth: achieving "cherry freedom."
For many ordinary people, cherries are a fruit that they can’t afford to eat daily.
And its high price also highlights its exclusivity!
That’s right, at the grand opening of his new store, Cheng Zhu launched a cherry milk tea!
Exotic fruits naturally come with gimmicks and trending topics.
And it will, during the co-branding period, be featured as Youu Tea and Momo’s joint signature product.
In his previous life, Cheng Zhu knew many milk tea shops had their own cherry series, and some sold quite well.
The one that left the deepest impression on him was Nai Xue’s "Dominant Cherry."
Nai Xue’s many milk teas names started with "Dominant," forming a series.
Cheng Zhu named his own milk tea "Imperial Cherry."
Just from the name, doesn’t it give the impression of a cup filled with numerous cherries?
Most importantly, this milk tea really was a crowd-puller from the moment it was introduced.
He believed it was an excellent choice.
At this moment, Chen Yue indeed got her answers, but she also garnered many new questions.
"Which tea base pairs well with cherries?"
"How many cherries will he use per cup?"
"What will the milk tea taste like? There are so many things like strawberry, grape flavor on the market, but not much that tastes like cherries!
"And most importantly—how much will he sell a cup for?"
Chen Yue instinctively looked back at the line, the urge to join growing inside her.
"No, no, I’ve been seen in the news for the financing; if someone recognizes me, I’ll have someone else go buy it." Chen Yue had quite the ’celebrity burden’ on her.
For some reason, Chen Yue started to feel more and more anxious.
Right at that moment, it was exactly 10 a.m.
Youu Tea officially started business, and the big screen inside the store, which had been off, suddenly lit up, beginning to play the Imperial Cherry advertisement.
"The name sure is audacious!" Chen Yue thought.
"36 yuan a cup, the price is indeed imperial."
But then, she quickly noticed something else.
The screen even had: Youu Tea × Momo.
During the collaboration period, they would promote in this joint signature style. For this period, Imperial Cherry’s cups and paper bags would be using a special co-branded design.
Chen Yue was completely dumbfounded.
"Why is Momo involved?"
"How did he manage to collaborate with Momo?"
She was brought back to reality by someone’s voice next to her.
"Lady, don’t block the door please!" someone said discontentedly.
In the end, Chen Yue, wearing the coolest makeup, walked spiritlessly towards her Yue Tea.
She would send an employee over to find a scalper to buy Imperial Cherry later.
All the way there, she couldn’t comprehend why he could collaborate with Momo.
"Co-branding?" she mulled over the term.
For a while, she wasn’t sure whether it was Youu Tea riding on the popularity of Momo or whether Momo would also coordinate in the promotion?
After all, the primary target audience of trendy milk tea is young people.
This overlaps greatly with the social media platform Momo!