Online, Momo and Youu Tea started their joint attack.
Some routine promotional work definitely had to be followed up today.
In addition, Brother Zhu’s team had already devised a series of marketing strategies, all combined punches.
In fact, the relevant person in charge at Momo was also closely monitoring the effectiveness of this event.
The reason was simple, Momo had just listed on NASDAQ at the end of last year and had ventured into the e-commerce space at the beginning of 2015 with the "Gift Mall."
If this was handled well and made a big impression, wouldn’t the stock prices soar?
Now, their focus on the "Gift Mall" was unparalleled.
Moreover, by March, Momo was about to announce financial returns, publicly sharing the total revenue for the fourth quarter.
Apart from this, several other important figures were to be released.
For Youu Tea, offering 99 cups of special edition milk tea in each city didn’t really amount to much.
Just how much could those few cups of milk tea cost?
But what they valued was not this initiative.
It was Youu Tea’s creativity and its influence on the internet!
This collaboration was also a new attempt for Momo to explore fresh ideas.
Moreover, for the relevant person in charge at Momo, the young owner of Youu Tea struck a chord with him during the cooperation talks.
Brother Zhu mentioned, "The ’Gift Mall’ at Momo, whether it’s flowers or beauty products, don’t you think it’s all too conventional?"
As the owner of a trendy milk tea shop that people queued up for hours, he indeed had the ground to make such a statement; his product was truly special.
Thus, Chen Yue inwardly hoped that this was just Youu Tea riding on Momo’s popularity, but the reality was worse than she had imagined.
Not only were promotional banners rolled out, but the product department also created incredibly exquisite links.
At exactly 2 PM, every city with a Youu Tea outlet would put up for grabs 99 cups of Boss Cherry, available for Momo’s users to snatch.
Brother Zhu had discussed with Momo, these teas, once grabbed, would be in the form of gift vouchers.
You had to give it away first, and only then could the recipient redeem it.
What a joke! These years were indeed the prime time of the "simp economy"; it had to be utilized!
Moreover, in the world of Momo where men and women had their share of impure intentions, those with ulterior motives were in abundance.
Often, this platform could reveal the covert rivalry between men and women, competing to see who was more cunning.
Everyone was well aware of each other’s sinister agendas.
Momo itself was very clear; it was now a mainstream sports app, all about fitness enthusiasts online.
Brother Zhu thought, at such times, a beverage was really needed, right?
"Milk tea, huh, poke it and suck."
"Perfectly fits the theme."
In fact, that famous "first cup of milk tea of autumn" from a past life was also not a serious sensation.
At this moment on the Momo platform, content about Youu Tea was indeed attracting a lot of user attention.
"Damn, I was planning to queue up tonight!"
"Okay, okay, will try to snatch it later! Perfect chance to ask my girl out."
"No kidding, only these few cities have outlets."
"They includes delivery too? Nice move for this event!"
"36 per cup, is it a daylight robbery?"
"Cherry milk tea? Interesting, saves the trouble of queuing, pretty good."
"First day the store opens, send a girl a cup through a special channel, quite a nice little gift."
"It seems like a great value. Just treating it as a milk tea it’d be dear, but spending 36 bucks could have a much better effect than 136!"
"One cup per person limit, right? I event, the milk tea I snatch you can share with me, fair enough?"
A large number of keyboard warriors had begun to stir, sniffing around for action!
By the time it was nearly 2 PM, Momo’s relevant person in charge was already monitoring the metrics.
They were clear in their minds, these Boss Cherry teas were definitely going to be snapped up.
The key was just how many people would participate in this rush?
And was this joint venture able to trend on Weibo or similar platforms?
Would it subsequently bring both considerable heat, topicality, and traffic?
"Let’s take a good look then, if this explosively popular trendy milk tea is all style and no substance!"
Technology University, Dorm 309.
Dorm leader Dong Dong sat in his chair, holding his phone, ready to open Momo.
This sleaze had only started using Momo last month, and had already met a girl last week.
Unfortunately, the girl turned out to be a "photo trick", in reality, a little tank.
If she lost about 30 odd pounds, she might be a pretty little beauty, resembling her photos.
The meal he had asked her out for, he had to finish it with tears.
After the meal, the girl even suggested watching a movie, but Dong Dong had fled headfirst.
Upon returning to the dorm, Mr. Dong still chose to boast, "The girl was actually quite nice-looking, and the enduring type, just not my style."
"She totally had a crush on me, wouldn’t let me go, even wanted to treat me to a movie."
"Ah! Blame my pickiness with women!"
"Aiming to be like Brother Zhu!"
Room monitor Liu Feng wasn’t really listening, and the chilly plump Zheng Qingfeng just smiled without commenting.
During this time, they watched as Donger spent his days swiping on Momo.