Chapter 652: Chapter 652: Rong Weiwei Personally Replies
The passerby commented that after watching the advertisement, they finally understood why the chocolate brand chose to ditch Rong Yan, a third-tier resource coffee, in favor of Rong Weiwei. Because the entire advertisement came out on a different level, full of sophistication. If they were in the brand’s shoes, they would also pick Rong Weiwei, who has better popularity and more appeal to the general public, yada yada yada.
Rong Weiwei then replied to his comment, “First of all, thank you for the support; secondly, I want to say that I have great respect for every artist friend. When the brand chooses its representatives, they definitely have their own considerations, which aren’t for me to decide. I am very grateful to the brand for giving me this opportunity, but I also hope that everyone won’t slander other artists because of this.”
Rong Yan read this and clicked her tongue in admiration of Rong Weiwei’s ‘green tea’ behavior, her words seeming to be righteously speaking on her behalf, but actually subtly confirming the rumors that she was rejected by the brand for being too minor-league and not matching up to their class, that they’d rather pay the breach of contract fee to replace her.
If it weren’t for Rong Weiwei’s response, there wouldn’t be so many related topics about her trending on Weibo.
With Rong Weiwei’s reply, all the major gossip sites and public accounts found a juicy angle to report on, so why wouldn’t they follow suit and re-share?
Estelle got furious when she saw Rong Weiwei’s response and discussed it with the upper echelon of JS, directing her team to counterattack when Rong Weiwei’s team had stirred up the hottest buzz in data traffic.
JS’s official account first posted an ambiguous Weibo, announcing they invited the newest season’s spokesperson for their chocolate line and expressed their joy at the collaboration, etc., and released an image of a female silhouette.
Many of JS’s fans and passersby saw this and began guessing who the silhouette resembled.
The comments section had guesses spanning from A-list celebrities to top-tier young actresses, with some suggesting that the silhouette released by the brand looked a lot like Rong Yan, but alas, the voice was too small, and not many took notice.
Half an hour after releasing the silhouette and prompting guesses, JS’s official account followed up with a bombshell, dropping the advertisement they had filmed for the new season.
At the same time, the brand stated that starting from today, the advertisement would appear on major global websites. Their official website and Instagram would also update with the spokesperson’s details, and various stores and malls would display posters and LED screen advertisements featuring the new face. Afterwards, they tagged Rong Yan’s name at the end of this official announcement.
Previously, Rong Weiwei and the domestic chocolate brand had poured a lot of effort into publicity, and Rong Weiwei personally engaged by responding to the passerby’s comment, naturally attracting a lot of attention.
The chocolate brand and HuanYu then pulled strings to buy a slew of trending searches, thoroughly fueling the promotional hype.
Just at this point, JS, also a chocolate brand, but inherently a notch higher than the almost first-tier domestic chocolate brand endorsed by Rong Weiwei, made their spokesperson’s official announcement on the same day, also releasing their advertisement.
And the star of their ad was none other than Rong Yan—who moments earlier was the target of heated searches and disparaging promotional hype!
This almost direct-confrontation style of back-to-back announcements instantly captivated the attention of many. Plenty of people who previously were unaware of the situation were gradually drawn in by the overwhelming gossip and revelations spreading online, growing more and more interested…