Chapter 653: Chapter 653: Yes, It’s Rong Yan
In the meeting room of the chocolate brand, Rong Weiwei and Kimi, responsible for the advertisement, were ready to pop the champagne and celebrate the success of this marketing campaign.
But in the blink of an eye, the situation online had changed.
The promotion department staff kept refreshing the online information and turned around with a changed expression, saying, “Not good, Kimi, Miss Rong!”
“What’s the matter?” Rong Weiwei was in such a good mood that even her voice sounded exceptionally gentle.
The staff from the promotion department, pale as a sheet, said, “JS has announced their new chocolate line’s spokesperson for the season, and they’ve also released the advertising campaign at the same time.”
Kimi’s reaction was much greater than Rong Weiwei’s; she stood up from her seat, her brows deeply furrowed, “How could JS announce their new season’s chocolate line spokesperson at this time? Don’t they usually switch their spokespeople in August?”
She paced back and forth with irritation, her brows twisted, “How come I didn’t catch wind of this earlier?”
This was certainly not good news for their chocolate brand, and for her, it was a grave professional blunder!
To produce an advertisement for a brand requires a significant investment of resources. The timing of the advertisement’s release becomes critical. A misstep, and clashing with a hotter and similar brand could render all previous investments futile and fail to achieve the desired promotional effect.
JS is an international, top-tier brand.
Their chocolates are considered among the most popular in the country, but clearly, they are not in the same league as JS.
Having their chocolate brand collide head-on with a chocolate line from JS was an undeniable mishap that she, as the person in charge, could not shirk responsibility for!
The staff from the promotion department answered with a nervous sweat, “I don’t know either. JS just suddenly announced their new season’s spokesperson, and, just like us, they released their new season’s advertisement. They have also claimed that the advertisement will be broadcast today on satellite TV and simultaneously across major video platforms, portals, as well as offline stores, LED billboards, and JS’s rolling advertisement screens worldwide.”
This display was far more extensive than theirs, which was limited to just the main portals in the country.
Kimi’s expression was as awful as if she had eaten a fly, and Rong Weiwei was just about to comfort her.
But at that moment, the promotion department’s staff continued with more bad news, “Additionally, the worst part for us is that this time JS’s spokesperson is…”
“Who?” the brand’s senior executives asked gravely as they looked at him, waiting for him to continue.
Even Rong Weiwei didn’t rush to comfort him but was equally curious, turning to look at the promotion department’s staff.
The staff from the promotion department squeezed out a name with an indescribably complex expression, “It’s… Rong Yan.”
Rong Weiwei’s mind almost exploded, everything went black before her eyes, her body swayed, but luckily she reacted quickly and braced herself against the conference table, managing to stabilize herself.
Rong Yan? How is that possible…
Her complexion shifted uncertainly; she couldn’t believe her ears, “Are you sure you saw it right? How could it be her?”
In such a short period of time, how could Rong Yan have just endorsed this brand’s chocolate and then be connected with JS’s line immediately after, seamlessly producing an advertisement? She couldn’t believe it!
“It’s really Rong Yan.” The promotion department’s staff wished just as much it was a mistake, but the truth was they had triple-checked and there was no error, it was Rong Yan!